Internet marketing gone stale? Maybe it’s your attitude…

Heard it all before?

Ya right…

I always get a kick out of people that are in their own business and tell me they’ve heard it all before. Ask those same people how business is… “things are tough. The economy stinks” a number of not-so-brilliant statements start pouring out of their so-well-educated mouths.

The funniest ones are those who say they have heard it all… never implement any of it… and complain about how it is all re-hashed information that isn’t of use to them and their business. Those are the ones that are always on the lookout for the next shiny object they can blow their money on.

The pay per click product of the week.

The google arbitrage million dollar formula of the month.

The software-that-does-it-all-for-you-while-you-sleep magic bullet that promises them riches overnight.

Ask those same people how many new strategies they have tested in their business in the past month. Or how many new lead generation campaigns they tested. Or what kind of new customer communication campaigns they have sent out to their prospects and buyers in the past work week.

That’s about the only way to shut them up about how flipping brilliant they are.

“Well, nothing recently.”

“The last one didn’t work out so well.”

“This internet marketing stuff doesn’t work. Direct mail is too expensive and never gives a good enough return. “

Blah blah blah (insert stupid excuse here).

Look, I am an easy going guy and I pride myself in having helped hundreds of businesses directly in the past 8 years in business add money to their bank account. I have written hundreds of articles that go out to tens of thousands of people every single week, each of those articles contain a nugget or ten that can improve their cash flow.

Here’s a tip that is guaranteed to make you a bundle.

Implement one new marketing activity a day for the next month.

It can be as simple as writing an article that you send out to your list, meanwhile copying that same article to one of the online article banks.

Copy that same article to your blog (which you just need to have…. period).

Mail that article out to your buyers.

To your prospects.

Consider each of those one marketing activity a day.

Day #1 – write an article and email it to your list.

Day #2 – post it to your blog

Day #3 – send it to the article directories

Day #4 – get 200 copies of the article printed and mail 100 of them to your prospects

Day #5 – send the other 100 printed ones to your buyers

Then do something different.

Day #6 – call 5 of your past clients to see how they are doing. Leave a brief message if they don’t pick up. Tell them you are just phoning to say hi, see how they are doing, and see if they have any feedback for you on

Day #7 – call 5 business owners that would make a good joint venture with you. See if they have any ideas on how you could do a co-promotion to each others list

Day #8 – find 5 online forums that your prospects would likely visit – invest 2 hours there and dig around looking for comments and feedback people are leaving. See what kind of questions they are asking. Look for the ones that come up on a regular basis.

And so on.

You can do one thing a day like this.

Things like: a teleseminar, an article, a blog post, a press release, and so on.

Are any of the above ideas rocket science?

Are they shockingly new ideas?

NO!

BUT, have you done any of them lately?

Have you actually taken the initiative to do one thing a day to build your business (checking email is not a proactive marketing task, nor is talking to friends on Facebook, or sending out an inspirational quote on twitter)

I’ll tell you what.

You do one thing a day like this for the next 30 days.

Every single day.

Each time you do one or more of them make sure your website link is there, along with your phone, fax and email.

Just because you have heard them before, doesn’t mean they aren’t any good.

How can you possibly expect to grow a business when you haven’t even implemented the BASIC tools like this? You can’t. It isn’t about all the fancy shiny objects out there on the internet. It isn’t about waiting for the “next big thing” that will make you a bundle.

It is ALL about taking massive action on a daily basis.

You do that… and if you can honestly show me what you did, and show me the lack of any results from all that effort… I will pay you $20.

It may not be a lot… but it will be my apology to you as obviously my ideas suck and didn’t make you money.

I doubt you will come back to me with zero results.

I have been doing this for 8 years now, and have never seen this simple system not work.

I dare you.

Double dare you.

Just try it.

And report back what happens.

Troy White

Proof positive the sky is not falling and people ARE still buying...

Aloha

Kari and I just got back from a week on the beach in Hawaii. 

It was awesome! 

Not only was I obviously in need os some sleep catch-up (averaging 9-10 hours a night… double my usual)… but I got caught up in some good reading as well (A Piece of Cake… amazing book too unreal to be true… but it is).

We are not the type of travelers who are busy every day seeing the touristy things and attractions. I did some scuba diving, surfing, and swimming… but the rest of our time was sitting on the beach, reading, sunning and people watching. 

Amazing what you see when you people watch.

There were 2 sides to the Waikiki beack… all within a 200 foot span. One side with the pretty people (both girls and boys)… quieter, more reserved, and more expensive to rent the beach chairs anmd umbrellas (what a money-maker THAT is!).  On the other side were the “less pretty” folk, open alcohol on the beach, more swearing, and cheaper rates on the over-priced chairs and umbrellas.   

Nothing divided the 2 except some invisible line.

Much like what is happening out there in the economy right now.

There are 2 sides to it all… some people are falling for the media hype and are afraid the sky is falling and the world is quickly coming to an end… other people see through it all and have THRIVING businesses.

How is it possible that 2 people, in the identical industries, can experience such vast differences in their business growth?

Much of it is in their mindset, their ability to see past all the media hype, and in their ability to take their marketing to the next level by massive implementation and consistent follow through.

Which side will you follow?

I challenge you to do everything in your power to see past it all, and to start doing everything in your power to grow your business faster and more profitably.

FIND ways to alter your business model so that you target people who aren’t falling for all the hype… or feed off the frenzy and sell to those who are panicking… but change your message to suit their needs at this time.

A few other business lessons I learned in Hawaii...

... The high end retails stores (Guchi, Coach, Tiffanys, etc)... there were a hundred of them there - and were all BUSY.  So yes, people ARE buying very expensive items still...

... Despite that, there were a ton of knick-knack stores - and they were also very busy (something for everyone, and every income level, in Hawaii)

... People are paying big for cool experiences.  The Dinner Cruise we went on had ~ 800 people on it - with everything from the cattle-car seating (shared with others at your table), to sit by yourself tables, to private rooms on the top level.  It  was packed... sold out... at $150+ per person...

... It is their slow season in Hawaii... and was still VERY busy. They are drawing more people from Asia now as they aren't as scared of the economy and the future  (lessons: find those who are still spending and modify your marketing to attract them)

... Some business people REALLY need to lighten up!  I saw quite a few of them with a stick up their you-know-what, attitudes galore, and a crackberry in hand (still working 12 hours a day while taking time off with their spouse... and their spouse... she did NOT look impressed!)

... Operates like a production line: Friday the new batch comes in... spends their money...  leaves the following Friday. Next batch comes in... repeat... provide good service...  provide LOTS for them to buy... send them on their way. Repeat.

... The service in Hawaii was exceptional... everywhere we went. Most of us are increasingly jaded about customer service.  In most places I visit - it just plain old sucks.  Not in Hawaii... they treat you like you are their boss and the most important person in their life (which you ARE, without paying customers you are out of business)

Tons of great things I noticed there - - I will share more later.

Something I wanted to let you know about…
***********************
ALBERTA RESIDENTS:
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You may or may not know, but I help run the local Dan Kennedy No BS Marketing Group (the Calgary Chapter).  Next week we have an incredible speaker flying in that you need to hear…

If you feel frustrated with the results you are getting from your marketing  and advertising... you are NOT ALONE.

Tony Rubleski will help you fix the problem...

Tony has a brand new best-selling book titled

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Mind Capture: How You Can Stand Out In The Age of
Advertising Deficit Disorder...
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and recently went #1 in three different business categories with Amazon.com and received stunning reviews from a wide range of leaders in marketing, sales, psychology to academia, entrepreneurs and bestselling authors.

His work has been featured in various Radio, TV, Magazines, web based and newspaper outlets ranging from Bottom Line Magazine, The Detroit Free Press, the FOX TV network, Entrepreneur Magazine Radio, PR Web.com, the Inside Success Show to various interviews with some of the highest paid direct marketing and sales minds in the world including Jack Canfield, John Assaraf, Dan Kennedy and Larry Winget.

This WILL be an exceptional talk and I highly recommend you bring anyone you know who is in their own business. 

Why?  Because, the economy (and peoples fear levels) are taking a turn, and you NEED to start marketing yourself differently, and more effectively... this will show you how.

*********************************
Here's how you can WIN some MOOLA
*********************************

Send this email to your friends and associates who are in their own business or are in a sales or marketing role.  Do everything in your power to get them to come out to the meeting next Tuesday (it's free for the first time).

The person who brings the most guests will win $50 CASH plus 2 exceptional books one of them is a copy of Tony's book I will buy for you... the other is the brand new Dan Kennedy release).

More prizes also for those who bring guests to the meeting.

Calgary No BS Meeting - TIME and VENUE
*************************************

TUESDAY, OCTOBER 7 from 7-10pm

RSVP to http://www.albertanobs.com
or rsvp@albertanobs.com

Quality Inn Airport
4804 Edmonton Trail N.E. , (corner of McKnight and Edmonton
Trail NE)
Calgary, AB, CA, T2E 3V8
Phone:(403) 276-3391

I hope you can make the meeting!

Mahalo,

Troy

Honesty in advertising... a good thing... or too dangerous for YOUR business?

This came across the newswires and I just had to write about it.

A young mother of "difficult" children posted an online ad to find a nanny.

Nothing unusual there. 

What was unusual was her incredible honesty in the advertisement...

Some of the best comments:

'My kids are a pain'

"If you cannot multitask, or communicate without being passive aggressive, don't even bother replying," Rebecca Land Soodak, a mother of four on Manhattan's Upper East Side, wrote Aug. 19 in her advertisement on Craigslist.

"I can be a tad difficult to work for. I'm loud, pushy and while I used to think we paid well, I am no longer sure."

Some other excerpts from the listing: "If you are fundamentally unhappy with your life, you will be more unhappy if you take this job, so do us all a favor and get some treatment or move to the Rockies, but do not apply for employment with us."

And this: "Also, if you suspect all wealthy women are frivolous, we are not for you."

And this: "I have all sorts of theories on how to stack my dishwasher, and if you are judgmental about Ritalin for ADHD, or think such things are caused by too much sugar, again, deal-break city."

It worked... she found a nanny through the advertisement... and she got a ton of publicity (not sure if she intended that!).

All the parenting blogs are afire with this one.  People are up in arms and don't know what to do. 

You either love the approach - or hate it - but it certainly got attention.

What does this mean for business?

Brutal truths and reality in advertising -- a novel concept whose time has come... or has it.

Instead of seeing the ads that say "Make $5,000 a day on autopilot, starting tomorrow"... you would start seeing ads like "work 18 hours a day for a year in this network marketing system and, if you are lucky, make enough to cover your phone bills!" 

Ok, maybe that is a little tongue in cheek. 

But, in reality, ads using this kind of brutal honesty would have to say things like

"Ya, I make a good income, more than I could ever make working for someone else.

But it took me years to get there, I still work wayyy too many late nights, and I still need more leveraged income... but the money is great!" 

Would that get buyers? 

Probably. 

It would attract a completely different type of person too, than the get rich overnight approach.

Here is another look at this approach in advertising..

Conspiracies, Copywriting (and are you 'Cool' enough?)…

In case you haven’t heard, The Great Copywriting Conspiracy report – which details how a 55-year-old biker generated over $22 million in 6 weeks on the Internet – has become something of an instant marketing phenomenon.

It’s averaging over 1,000 new readers a day – and the numbers are still growing!

While many have praised it as “breakthrough”… “extraordinary”… “loaded with info that immediately made me money”… it’s also had its fair share of naysayers.

You see, the critics wanted The Great Copywriting Conspiracy to go even deeper into nitty-gritty, specific writing secrets that can be used to immediately make more money online.

They want their response, sales and profits to explode RIGHT NOW.

Well… Tony and Clayton (the authors) listened. And that’s where their next special report comes in.

It’s called, The #1 Way to Electrify Your Ads http://www.copysharpshooter.com – and it details how you can more easily persuade ANY type of Internet visitor to buy your products or services.

Why is this info so urgently needed today more than ever?

Well… if you’ve been selling anything on the Internet in recent years, you’ve probably experienced the following challenges:

- Prospects really only want to read emails from friends (NOT marketers)…

- They get easily bored – and the second you bore them, they’re off doing something else…

- Their attention spans are shorter, yet their demand for entertainment is higher…

- They want you to speak THEIR “lingo” – if you don’t, you’re immediately labeled as an “outsider” and ignored…

Fortunately, the ONE SECRET revealed in The #1 Way to Electrify Your Ads http://www.copysharpshooter.com counters all of these problems. Just put it to work, and watch as the following happens to all of your Internet marketing efforts:

-Your copy – even if you’re not that good of a writer – becomes much more FUN to read, and your prospects pay closer attention to everything you say…

-Because they enjoy reading your stuff – they stick with you longer…

-Your prospects see you as a friend – a “cool” regular person who they can trust – which drops their “advertising defenses” and allows them to happily hear your sales pitch…

-And this causes them to buy a LOT more from you!

It’s really quite simple. Just put this secret to work – which you’ll discover how to easily do in the pages of The #1 Way to Electrify Your Ads http://www.copysharpshooter.com – and you can’t help but sell more and make more from every marketing piece you create.

Talk to you soon,

Troy White

PS – I’ve personally read this report and it rocks. It’s filled with nothing but actionable, moneymaking content. But I’ll be honest with you: It’s part of a bigger product launch sequence – and so I don’t think it’s going to be available for very long.

My advice? Go here and download your copy before the page is taken down:

The #1 Way to Electrify Your Ads http://www.copysharpshooter.com

He released a wild bobcat in a busy bar - just 'because' he wanted to?

It's true.

Wild Bill Peyto was a legendary mountain man and trouble maker from way back. 

The story says at one time he so loved 'stirring it up'  that he let loose a mad, hungry bobcat in a bar FULL of drunk people - just to see how fast people would move. 

He thought it was hilarious - the others - didn't see the humor in the prank.

>> So what does this have to do with you,Troy?

Wild Bill Peyto is from my neck of the woods. He used to live and work not far from my office. If he was still alive, he would be proud of what I am about to do...

****************************
Stirring Things Up A Little
****************************

Over the past 6 years I have invested a substantial amount in my education. I have learned from the best in the marketing world - and have been fortunate to work with many of them one-on-one.

Through that education, I have been able to create millions of dollars in revenues for my clients.  We have launched products and services with tens of thousands of people buying them immediately upon launch.

We have created systems that continue to create revenues years later, untouched from the initial development.

We have shared these techniques I have mastered and developed with thousands of people across the planet.

****************************************
***  But there is still a problem I see out there... ***
****************************************

The problem for most people is access to these people - and then the price tag associated with being trained by them.

Many people won't invest the time and money that I do in their business growth and continuing education.

Many entrepreneurs are at a loss as to how they can get direct access from those who create empires for a living.

For example...

**********************************************
Meet Ed McNally - The Beer Baron who took over the world dominated by the big boys.
**********************************************

Ed went from representing a group of Alberta barley growers in a law suit to being the owner of a publicly traded $38,000,000 brewing company...

His company motto

"To create a masterpiece no compromise may be tolerated." 

Ed wants to share with you his secrets of massive success.

**********************************************
Ed also runs the Eddie Awards...

...an annual event where anyone can put together a commercial to help them sell their micro-beers.
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And it has been a MASSIVE success!

> People plan for a year in advance.
> People get dressed up to play the part.
> And people bring to the table some incredible commercials that Big Rock Beer continues to run year after year.

If you want to learn how to take your startup or existing business to an international level, get people clamoring over themselves on how to do your marketing work for you for free, and create a world-wide brand that brings in tens of millions of dollars every year...

Join Ed McNally and I at the The Wild West Marketing and Wealth Summit in 2008

I have put together an exceptional, all-new line-up of millionaire entrepreneurs, coaches, and small business growth specialists.

Based on some of the feedback last year, this is one you do not want to miss.

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"WOW!  The most valuable business information ever presented in one room I have ever had the privilege to be a part of. 

Will mean 100's of thousands of dollars to my business! 

Experience has been priceless.  Thank you so much for everything you have done to bring this all together."

- Cheryl Hurlburt
**********************************************

Have a look for yourself...

The Wild West Marketing and Wealth Summit for Small Business Owners and Entrepreneurs

Note the quality of the speakers - note the solid content we are going to share with you - and note the EXCEPTIONAL value you get with The Wild West Marketing and Wealth Summit...

http://www.WildWestWealth.com

I look forward to seeing you there!

Troy 'Saddlestrap' White

PS: We have speakers coming in from all over the globe, and are covering strategies and techniques you will not find elsewhere, ideas than can help you double your business. 

Troy, imagine what just one or two ideas from Ed alone can do for your business!

How much could just one of his ideas and techniques make you this year?

PPS:  I mentioned that Ed McNally hosts the Eddie Awards... well I am hosting the Wild West Marketing Awards this year.  Sign up for the event, submit to us your best marketing strategies that have worked for you in your business.  We will choose the top 5 or 6 success stories - and you will then present your success to those in attendance...

...they will choose the winner of the 2008 Marketing Award

The winner will receive priceless publicity, thousands of dollars in prizes, and an incredible opportunity to claim the 2008 Trophy. Details on this are available when you sign up.

Last, if you are a film buff - and are interested in creating some advertising and videos for the Wild West Marketing and Wealth Summit - please let me know.  I have a great offer for you.

http://www.WildWestWealth.com

Woo hooo ! I just had the most incredible interview

As you may know through my newsletter, 2 areas of significant fascination of mine are both membership or continuity programs, and marketing to high net worth individuals. 

Why is this so interesting to me? 

Well, having a membership type of program ensures you have a steady stream of revenues every month, you have a devoted group of clients, and you get the chance to build a really tight bond with those in your program (much stronger ties than one-off type sales).  

With high net worth individuals, it is a given that you can put together higher end bundles of products and services, you can add much more value in what you are selling, and you can really sell the experience – over the cheapest price. Plus, you can charge 3, 10, even 100 times more than your competitors!

Like Brendan does, who I just interviewed for an hour on the phone. 

Brendan runs a very traditional style business – selling a certain type of food.  This is the type of food you can buy in almost any city, usually at multiple locations throughout the city.  

The difference between Brendan and every other competitor of his? 

HE CHARGES 12,000% MORE THAN THEY DO. 

 

And they gladly pay him for the experience he provides. In fact, in just over 3 months, he has sold over $600,000 worth of this to his clients.  He is WELL on track to do over $1.5 Million in his first year with this unique business model.

Plus, get this, his clients are now asking him what else he can sell them – at exhorbitantly high price points!  More, more, more… the calling card of his clients. He has been seen in USA Today and on MSNBC. Every time he opens his doors in the morning, there are clients begging to be a part of his program.

To top it off, he is only 25 years old!

Now, the full interview, and analysis of his business, is included with the February edition of Creative Marketing Tips, my paid monthly marketing newsletter.  Every single month you get deep insights into businesses like Brendans than make a fortune with unique marketing systems, unusual membership programs, and extremely effective advertising and sales generation systems.
 

I will give you a few golden nuggets Brendan shared with me:
 

1)    Find the right target market (usually a very small niche within the big group you normally sell to) and they will hand you lots of money if you give them the right experience

 

2)     Tell your story!  I am not going to give away what company Brendan runs (I am willing to bet you have NEVER heard of it or seen it before) – but they way they tell stories to their clients is INGENIOUS!  In fact, I am borrowing his idea for a number of client projects - - including my own.  

 

3)      Aim real hard for that sweet spot when all your family, friends, and especially competitors think you are NUTS! Price yourself so outrageously that everyone thinks you are a fool (except for those you want to buy)

 

4)      Make your customers lives MUCH easier. Find ways, and charge accordingly, to sell (and ship) to anyone, anywhere, at any time. Brendan’s unique way of selling and delivering his goods has people from every corner of the glove putting down $2,995 deposits every time one of their friends briefly mentions what Brendan does.

 

5) Last, create such an unusual and fun experience that your customers want to have their friends over for a party, just to look at and enjoy what you sold them.  Talk about some serious referral marketing! Every time Brendan ships to a client – they tell ALL their friends – and their friends are on the phone the next day, anxious to hand over the order for $2,995.

 

If you want the whole story – and my breakdown of how this will apply to you – sign up for the Creative Marketing Tips program.  The details are here: http://www.creativemarketingtips.com

Seriously, this one single interview with

Brandon

will more than pay for your first year!

Anyone who doesn’t implement at least one of the ideas Brendan shares is absolutely loopy (many of them are simple for you to immediately put to use).

Sign up for a 2 month trial – you get Brendan’s story – plus a whole bunch of bonuses, examples of what is working, how to guides, and videos. 

You can get all the information and get signed up here: Creative Marketing Tips

The February edition will be mailed out next week – sign up before you miss out on this interview! 

I guarantee this one is solid gold – one you have probably never seen or heard of before.

Don’t delay – it gets mailed next week.
http://www.creativemarketingtips.com

To your success,

Troy

Ahhh… the smell of your name in print in a major newspaper

One thing I will never claim to be is an expert on getting good PR. I made some half-hearted attempts at press releases – and that was about it.  I have hired people to help – and saw limited success (more because of their half-hearted attempts than anything else).  For that reason, I am hiring a PR
P-R-O this year - and I look forward to reporting in on what they help me do.

That said, through a couple very helpful connections, I got to see my name in a major Canadian financial newspaper this week (The Financial Post)…. And boy does it feel GOOD! 

I had the privilege speaking with Rick Spence, the columnist and writer, for over an hour discussing my story and some of my accomplishments. Seeing someone else write my story up in their own words feels very warming.

There was the brief one-line mention on Forbes.com a few years ago for this blog I write – but this is a full-blown write-up that I will be leveraging every way I possible can in the coming months...

“Such chutzpah seems almost un-Canadian

-- but it's great marketing...”

Rick Spence, January 21, 208
The Financial Post

It really IS about the marketing in my world.  Live it, breathe it, and love it.  The one thing that I get the biggest kick out of is helping other people make more money in their business.  All I ask is a willingness to learn and a keen eye for taking action.

If you would like to read the write-up Rick gave me (THANK YOU RICK!) - have a look at this doozy...
http://www.nationalpost.com/todays_paper/story.html?id=251865

Imagine paying for that type of coverage!  And coming from a third, impartial party, makes it even more incredible.

The moral of the story today: Never, EVER, give up on your dreams - keep on plugging and moving forward and you will break down any self-imposed hurdle you have before you!

I LOVE this quote Rick closed off with, it captures my biggest frustration with Canadian businesses - the lack of "chutzpah" and willness to step outside of yoru comfort zone.  Marketing is ALL about getting your name out there to the right target market - you lack the  "chutzpah" to do it on a grand scale - your results will show it.

Be brave out there - it is a big old busy world and your prospects are bombarded with BAD marketing - be the one that shows them GOOD marketing.

2 profitable reasons to write your clients next week

Guess what today is?

It’s International Thank You Day!

Not only that, it is National Step In A Puddle and Splash Your Friend Day.

In Calgary, where I live, the splashing in a puddle trick might cause frostbite – but I will say THANK YOU ~ ! It has been an honor and a pleasure writing to you, and I look forward to helping you grow your business and making 2008 your best year yet.

Here are 2 upcoming events that are a perfect chance for you to mail your customers and prospects:

>> (1) Saturday, January 19^th is National Popcorn day.

So what? Well, for those with a keen marketing ear, this spells opportunity! Why don’t you run some form of special in honor of Popcorn day? Offer to buy your clients a movie pass for 2, even throw in the pop and popcorn, if they decide to buy your bundle of products and services. Set the deadline for the promotion to next Saturday, the 19^th, at 11:59 pm – anyone who buys your special deal by then gets the movie passes and the snack coupons mailed to them.

 Too hokey?

Did you know that a large majority of the most successful promotions in history have bonus products that are completely unrelated to the product itself? Calculators, coffee mugs, t-shirts or hats – they are all proven tools to improve response.

Did you also know that food is one of the BEST customer appreciation gifts you can give?

But… if you want something more “professional” than popcorn…

 >> (2) the same day, Saturday January 19^th, is also the 138 year anniversary of the First Women Stockbrokers to ever set foot on “the floor” in New York.

True fact.

Now, if you are in any form of financial planning business, or sell to women professionals, or celebrate breakthroughs in business – could this not be the PERFECT opportunity to send out a little note to your customers?

Send them a short note explaining the reason for your excitement – and offer them something special.

 

GET THIS: there are over 3,000 marketing and advertising messages thrown at your customers and prospects every single day of the year – YOU can be the one that does something unusual and actually STANDS OUT from the crowd.

 

The 2008 Small Business Marketing and Promotional Calendar holds THOUSANDS of unusual ideas like this for growing your business this year.
 

From the 2 or 3 different daily events you can use, to the weekly celebrations, and the month long themes – the Calendar is designed like a daytime that literally forces you to think like a marketer.
 

Not only that, it comes complete with copy-and-paste templates and sales letters you can STEAL from me and send to your clients. 

Don’t believe me? 

You can watch the video done by a client at http://www.marketingreminder.com – or have a look at these 2 testimonials from those who have seen, and are using the 2008 Marketing and Promotional Calendar….

= = = = = = = = = =  = = = = = = = = =

“I personally highly recommend this great resource from Troy White. He’s put together a great combination of marketing resources, ideas and pre-done salesletters, catered to the Small Business market, virtually guaranteed to give you a flood of new customers. I use it and I suggest you do too.”

--- Brandon Roe, Roe and Associates

"I will make at LEAST $6,000 using this tool.
What are YOU waiting for?"

"Troy White's Marketing and Promotional Calendar gives you great reasons and templates to keep in touch with your clients and make more money. From promotional mailings, print newsletter, websites and blogs,  I will be using this throughout 2008 to build my business. 

I highly encourage you to pick this up - it's incredible. 

If you don't get value out of this calendar, I will personally put my running shoes on, come over

to your house, and give you a refund myself! 

It’s THAT GOOD."

- -  Mandie Crawford, President of Roaring Women

= = = = = = = = = =  = = = = = = = = =

From promotional ideas, to blog post subjects, to reasons for a party and media celebration – the marketing calendar is designed (and guaranteed) to make you AT LEAST $5,000 this year.

And for the pittance I am asking for it – I personally think you would be crazy not to invest the whopping $69 and get your hands on this. Look, Friday February 8^th is Laugh and Get Rich Day – and I want to help you do just that!

 
Pick up a copy of the 2008 Small Business Marketing and Promotioanl Calendar today – before another opportunity to grow your business passes you by…

http://www.marketingreminder.com

To your marketing breakthroughs,

Troy White

PS: In this day and age – how often do you get first hand chance to learn a proven system that has made millions for others – for PENNIES ON THE DOLLAR OF WHAT OTHERS HAVE PAID? Where else are you guaranteed results like this? And where else can you be shown the 1-2-3 blueprint to attract all the new business you can handle?

The biggest (and most profitable) reason to have a business coach

"DUH!  Why in the heck didn't I think of that?!"

Have you ever had one of those moments when someone else sees something in you, or your business that you had no clue existed?

No matter how big your business is, no matter how successful you are now... there are ALWAYS
opportunities for breakthroughs from the things you now take for granted.

Take my business, for example.  Having made many millions of dollars for my clients through the marketing
campaigns I put together for them... you'd think I'd see the obvious opportunities in my own business.

Nope.

Missed a few BIG ONES so far - today my business coach pointed them out to me.  Another person in a
mastermind group pointed out a few more. Collectively, the ideas they both gave me could add a substantial amount (we are talking mid to high six figures) to my business in the next year.

This is EXACTLY why I have a business coach,
and why I participate in mastermind groups...

Because I am not perfect - I DO tend to miss things.

Coaches and mastermind groups help you see the potential opportunities in your business... things that you don't typically see.  When you live and breathe your business like all entrepreneurs do, it is easy to let opportunities fly right by without notice. 

When you have people you are accountable to, they help you see those things and help you turn a potential lost opportunity into a profitable new line of products or services.

Another big reason why I have coaches and mastermind groups, is that they keep you accountable.  As an entrepreneur, you typically have few people to truly report to (which is the exact reason most of us become our own boss).  But this can also be our downfall and a major weakness that develops.  The longer you go without someone to talk to, someone to report in with, the more things you will let slide as you know there
are no real consequences to your lack of action.  Granted, entrepreneurs are a very smart group of individuals, and are THE fuel for economies around the world. 

When you have a business coach, you are held accountable for your actions, your commitments, and your
direction in business.  My coach meets with me once a week for 90 minutes.  It is a lot of time out of my schedule - but it is invaluable to me and my business.  We go through what went good in the past week - what went bad - and what specific opportunities are front and center . From there a specific step-by-step action plan is developed that I commit to for the following week.  It is a fabulous system that I have
modelled in my own coaching program, The Million Dollar Blueprint Coaching and Mastermind  Group. 

One coaching client saw a 34% growth in her spa business in the first 30 days.  Another easily doubled her revenues, and built some incredible new profit centers.  Yet another has gone on and created a new business from scratch, booked herself solid, and sold 150 tickets to her first seminar, 5 months before it is to take place.

So, as much as I love the help as I get from my business coach, my own coaching clients love what they are getting from my own coaching program. 

What about you?

What are you going to do differently this year to hold yourself more accountable? 

What will you do to achieve the business goals you have set?

Your income goals? 

Who is going to help you see the hidden opportunities in your business?

The New Year has just begun, so you have before you the perfect time to think this through and put yourself in the right circle of people to make it all happen.  2008 can easily be your best year ever!  But, you cannot do it on your own - and it will not be the year you want it to be if you ignore the power of coaching and mastermind groups.  There is no better feeling than checking off your goals list all the things you made happen during the year.  There is no worse feeling than starting the New Year off to a bad start, because you know you did not do what you should have done last year to get the results you wanted.

Now is the time to start.

Now is the time to reinvent your business and life to ensure that 2008 is the year that you wish 2007 was.

I hope you think this through and consider how easy life can be when you are making two or three times the money that you are now.  You can take more time off... you can pay down those debts... you can hire more staff and expand your business so it is not so reliant on you being there 24x7... and you can finally let the money fix some of the problems that not having money created.

To a great year ahead!

Troy

PS: If you are serious about making 2008 the year you have always wanted.... and are committed to getting done what need to be done... sign up for my Million Dollar Blueprint Coaching and Mastermind  Group.  I am accepting 3 more members, and then shutting down the group to new members. For all the details, visit http://www.milliondollarblueprints.com

The difference between those who get it and those who don’t

Straight out of the mouth of someone who DIDN’T get it….

“This doesn’t apply to MY business!:

Seen and heard it all over again today during a day long seminar I was at in

Vancouver

. Hosted by Brandon Roe, with Doug White as the main speaker for the day.

 
Doug is an absolute genius for marketing.. What’s really exciting is that Doug is the few marketers to step up to the plate with $5 Billion worth of proof to back him up. In the past 35 years, Doug has mastered marketing using untraditional technique.

 
Having done blockbuster campaigns for large Fortune 50 type clients, right down to smaller retail type companies... his experience is diverse and his knowledge unprecedented. 

 
Doug finally has decided to step out from behind the desk and start sharing his vast storehouse of marketing experience with other like-minded direct marketers. 

 
Now, his experience is in the Canadian marketplace – but his ideas are universal in their application. What I loved the most about his day-long seminar? The fact it breaks many of the so-called ‘rules’ of direct marketing. From using 3^rd class bulk mail, even to unaddressed business class mail (in

Canada

, this is what it is called, in the

US

there is no real comparison). 

 
He shared with us the results of his 7,000+ tests – he shared with us actual copies of his promotions – and he shared with us millions of dollars worth of ideas (in the right hands they are worth that, and more).

 
Despite all of this, there was a guy in the audience who left at mid-day. He said it didn’t apply to him – “not my kind of thing” he said. I wonder how someone can be that stupid or blind (both suited him). Doug showed a marketing campaign he had done for a guy in the EXACT same industry (real estate) – that made him millions of dollars in commissions... yet to the guy in the seminar today... it wouldn’t work. 

 
How is it that something can work for person A, someone in real estate, someone who made millions of dollars from that campaign... yet, person B is so clueless that they can’t see past their blinders and get it that the exact same type of campaign would have replicable results to what person A saw. 

 
They are about to throw away millions of dollars in commissions – because of their stubbornness to open their mind to new ideas (new to them, anyhow).

 
So this guy walks out, and goes back to the way he has always done things, and will get the same kind of results he has always gotten.

 
Less than 5% of realtors in

Canada

make a liveable income, I am willing to bet a thousand bucks right now that he falls into the 95% of people who can’t afford to eat or live. Why? 

 
Because he is so inflexible to actually try something new.

 
Something that could have made him a millionaire... will remain a black spot on his not-so-large of a brain. He will always be the guy that spouts off how “direct marketing doesn’t work for realtors” – and completely forget about the fact it made millions for person A. He will continue to find excuses why he can’t afford to eat – or live... “the market is down, bad leads, other realtors are cutting their commissions... etc. The excuses will never end. 

 
My entire point to this article today is to hopefully break you out of any year-end slumber you may be feeling. As the year winds down, you should be seriously asking yourself what you will do differently this year to make 2008 better than 2007. What new ideas will you implement? What new types of marketing will you try? What advice will you try out – that you had previously discounted?

 
2008 can be the year you break all of your own sales records – if you open your mind to new opportunities and new ideas. There has never been a better time than right now to try new things. And people are more receptive than ever to companies who market themselves differently.

 
**********************

If you want to try new marketing ideas this year – and you are willing to think like a millionaire marketer – have a look at my year end special I have prepared for you. I guarantee you this - - visit http://www.marketingreminder.com  right now – get your copy reserved – take part in the teleseminar series starting in January – and you WILL earn a lot more than this year and you will make 2008 the year you want it to be. 

 
When I first showed the package at my Wild West Wealth Christmas party – I could SEE the light bulbs popping on throughout the room. Finally, people saw a simple plan to market themselves differently and effectively in 2008. And I back it with a $5,000 guarantee – one that extends to you as well.

 
So, if you are tired of the same old same old type of marketing – run to http://www.marketingreminder.com to get moving now. The site describes it all – and is backed by a $5,000 guarantee. Don’t be another “Person B” too oblivious to the million dollar marketing potential in front of you - - the marketing reminders program will hand you the results you want.

 **********************

 

Troy

PS: The 2008 Marketing and Promotional Calendar is unlike anything else you have ever seen before. Complete with thousands of unusual ideas for promotions you can use to grow your business… to complete 1-2-3 templates you can copy and steal from me… to an actual blueprint you can follow to take advantage of the best time of year (starting in January) to grow your business right now.  Get you copy now, find out more at http://www.marketingreminder.com