Marketing mindset ... how is yours?

A client of mine made a comment that I wanted to note.

>>>> 'Thank you for taking the time to enhance my offer. I know you put a lot of effort into it and appreciate your time and experience in putting this together. I am starting to see the process of putting together a successful sales letter.'

Note the word PROCESS... that is what is truly important here.

Here is my comment back:

>>>> 'The sales letter process is just that - a process.  We start with a rough draft - tune it - tune it more - tune it more - test it - measure results - tune it - test it - etc...

Go through it again - see what you like and dislike - then send it back so we can get it out in time for holidays. Troy'

The marketing process is NOT a one-hit-wonder.  You will not get it perfect the first time you try it!

People amaze me when they believe they should be able to run a single $200 ad one time and make themselves a small fortune.

It is ALL about testing and finding out what works... and (just as important) what DOESN'T work.

You never know until you test.

The market will tell you

 (a) if you have the right offer and
 (b) if you are in front of the right people.

If you miss either - you will not get results - period.

So try numerous things - and measure what results you get. If you get no results - you need to modify (one or the other - only change one thing at a time so measurements are accurate).

One-hit-wonders sound great (we all wish it was so easy) - but in reality they don't work in the long term and very rarely in the short term.

So, if you want to do your marketing the right way for 2009, invest in the Creative Marketing Tips Program now - before you miss out on yet another marketing opportunity to pass you by. It's VERY reasonable and a great investment in your business!

http://www.creativemarketingtips.com

(The March Edition has an incredible blueprint for turning controversy in tough times into a major marketing opportunity and cash flow creator... last chance to get the March edition... plus all the bonuses)

To your ongoing marketing successes!

Troy White

PS:  Getting tired of all the media crap they are throwing at you? 

Doom and gloom getting you down? 

Starting to believe them that the world is coming to an end and no one is safe?

Find out the TRUTH in the March edition of Creative Marketing Tips. 

Discover WHO is making huge bucks, and HOW... including one client from Wild West Wealth last  year that took what he learned (in June of 2008) and has gone on to create a new business that is making him nearly $1,000 PROFIT per DAY. 

As I type this, he is sitting on a beach in the Dominican, spending 15 minutes a day managing his $1,000 a day business.

Learn WHAT he did... and what YOU need to start doing now http://www.creativemarketingtips.com

Again I ask - are you believing the media doom and gloom...
or are you taking your future into your own hands?

"The advertisements are the most truthful part of a newspaper."
-- Thomas Jefferson

"The pessimist sees difficulty in every opportunity.
The optimist sees opportunity in every difficulty."
--Winston Churchill

Comments

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Thanks for the tips.