Aloha
Kari and I just got back from a week on the beach in Hawaii.
It was awesome!
Not only was I obviously in need os some sleep catch-up (averaging 9-10 hours a night… double my usual)… but I got caught up in some good reading as well (A Piece of Cake… amazing book too unreal to be true… but it is).
We are not the type of travelers who are busy every day seeing the touristy things and attractions. I did some scuba diving, surfing, and swimming… but the rest of our time was sitting on the beach, reading, sunning and people watching.
Amazing what you see when you people watch.
There were 2 sides to the Waikiki beack… all within a 200 foot span. One side with the pretty people (both girls and boys)… quieter, more reserved, and more expensive to rent the beach chairs anmd umbrellas (what a money-maker THAT is!). On the other side were the “less pretty” folk, open alcohol on the beach, more swearing, and cheaper rates on the over-priced chairs and umbrellas.
Nothing divided the 2 except some invisible line.
Much like what is happening out there in the economy right now.
There are 2 sides to it all… some people are falling for the media hype and are afraid the sky is falling and the world is quickly coming to an end… other people see through it all and have THRIVING businesses.
How is it possible that 2 people, in the identical industries, can experience such vast differences in their business growth?
Much of it is in their mindset, their ability to see past all the media hype, and in their ability to take their marketing to the next level by massive implementation and consistent follow through.
Which side will you follow?
I challenge you to do everything in your power to see past it all, and to start doing everything in your power to grow your business faster and more profitably.
FIND ways to alter your business model so that you target people who aren’t falling for all the hype… or feed off the frenzy and sell to those who are panicking… but change your message to suit their needs at this time.
A few other business lessons I learned in Hawaii...
... The high end retails stores (Guchi, Coach, Tiffanys, etc)... there were a hundred of them there - and were all BUSY. So yes, people ARE buying very expensive items still...
... Despite that, there were a ton of knick-knack stores - and they were also very busy (something for everyone, and every income level, in Hawaii)
... People are paying big for cool experiences. The Dinner Cruise we went on had ~ 800 people on it - with everything from the cattle-car seating (shared with others at your table), to sit by yourself tables, to private rooms on the top level. It was packed... sold out... at $150+ per person...
... It is their slow season in Hawaii... and was still VERY busy. They are drawing more people from Asia now as they aren't as scared of the economy and the future (lessons: find those who are still spending and modify your marketing to attract them)
... Some business people REALLY need to lighten up! I saw quite a few of them with a stick up their you-know-what, attitudes galore, and a crackberry in hand (still working 12 hours a day while taking time off with their spouse... and their spouse... she did NOT look impressed!)
... Operates like a production line: Friday the new batch comes in... spends their money... leaves the following Friday. Next batch comes in... repeat... provide good service... provide LOTS for them to buy... send them on their way. Repeat.
... The service in Hawaii was exceptional... everywhere we went. Most of us are increasingly jaded about customer service. In most places I visit - it just plain old sucks. Not in Hawaii... they treat you like you are their boss and the most important person in their life (which you ARE, without paying customers you are out of business)
Tons of great things I noticed there - - I will share more later.
Something I wanted to let you know about…
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ALBERTA RESIDENTS:
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You
may or may not know, but I help run the local Dan Kennedy No BS
Marketing Group (the Calgary Chapter). Next week we have an incredible
speaker flying in that you need to hear…
If you feel frustrated with the results you are getting from your marketing and advertising... you are NOT ALONE.
Tony Rubleski will help you fix the problem...
Tony has a brand new best-selling book titled
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Mind Capture: How You Can Stand Out In The Age of
Advertising Deficit Disorder...
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and
recently went #1 in three different business categories with Amazon.com
and received stunning reviews from a wide range of leaders in
marketing, sales, psychology to academia, entrepreneurs and bestselling
authors.
His work has been featured in various Radio, TV, Magazines, web based and newspaper outlets ranging from Bottom Line Magazine, The Detroit Free Press, the FOX TV network, Entrepreneur Magazine Radio, PR Web.com, the Inside Success Show to various interviews with some of the highest paid direct marketing and sales minds in the world including Jack Canfield, John Assaraf, Dan Kennedy and Larry Winget.
This WILL be an exceptional talk and I highly recommend you bring anyone you know who is in their own business.
Why? Because, the economy (and peoples fear levels) are taking a turn, and you NEED to start marketing yourself differently, and more effectively... this will show you how.
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Here's how you can WIN some MOOLA
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Send this email to your friends and associates who are in their own business or are in a sales or marketing role. Do everything in your power to get them to come out to the meeting next Tuesday (it's free for the first time).
The person who brings the most guests will win $50 CASH plus 2 exceptional books one of them is a copy of Tony's book I will buy for you... the other is the brand new Dan Kennedy release).
More prizes also for those who bring guests to the meeting.
Calgary No BS Meeting - TIME and VENUE
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TUESDAY, OCTOBER 7 from 7-10pm
RSVP to http://www.albertanobs.com
or rsvp@albertanobs.com
Quality Inn Airport
4804 Edmonton Trail N.E. , (corner of McKnight and Edmonton
Trail NE)
Calgary, AB, CA, T2E 3V8
Phone:(403) 276-3391
I hope you can make the meeting!
Mahalo,
Troy
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