As you may know through my newsletter, 2 areas of significant fascination of mine are both membership or continuity programs, and marketing to high net worth individuals.
Why is this so interesting to me?
Well, having a membership type of program ensures you have a steady stream of revenues every month, you have a devoted group of clients, and you get the chance to build a really tight bond with those in your program (much stronger ties than one-off type sales).
With high net worth individuals, it is a given that you can put together higher end bundles of products and services, you can add much more value in what you are selling, and you can really sell the experience – over the cheapest price. Plus, you can charge 3, 10, even 100 times more than your competitors!
Like Brendan does, who I just interviewed for an hour on the phone.
Brendan runs a very traditional style business – selling a certain type of food. This is the type of food you can buy in almost any city, usually at multiple locations throughout the city.
The difference between Brendan and every other competitor of his?
HE CHARGES 12,000% MORE THAN THEY DO.
And they gladly pay him for the experience he provides. In fact, in just over 3 months, he has sold over $600,000 worth of this to his clients. He is WELL on track to do over $1.5 Million in his first year with this unique business model.
Plus, get this, his clients are now asking him what else he can sell them – at exhorbitantly high price points! More, more, more… the calling card of his clients. He has been seen in USA Today and on MSNBC. Every time he opens his doors in the morning, there are clients begging to be a part of his program.
To top it off, he is only 25 years old!
Now, the full interview, and analysis of his business, is
included with the February edition of Creative Marketing Tips, my paid monthly marketing
newsletter. Every single month you get
deep insights into businesses like Brendans than make a fortune with unique
marketing systems, unusual membership programs, and extremely effective advertising
and sales generation systems.
I will give you a few golden nuggets Brendan shared with me:
1) Find the right target market (usually a very small niche within the big group you normally sell to) and they will hand you lots of money if you give them the right experience
2) Tell your story! I am not going to give away what company Brendan runs (I am willing to bet you have NEVER heard of it or seen it before) – but they way they tell stories to their clients is INGENIOUS! In fact, I am borrowing his idea for a number of client projects - - including my own.
3) Aim real hard for that sweet spot when all your family, friends, and especially competitors think you are NUTS! Price yourself so outrageously that everyone thinks you are a fool (except for those you want to buy)
4) Make your customers lives MUCH easier. Find ways, and charge accordingly, to sell (and ship) to anyone, anywhere, at any time. Brendan’s unique way of selling and delivering his goods has people from every corner of the glove putting down $2,995 deposits every time one of their friends briefly mentions what Brendan does.
5) Last, create such an unusual and fun experience that your customers want to have their friends over for a party, just to look at and enjoy what you sold them. Talk about some serious referral marketing! Every time Brendan ships to a client – they tell ALL their friends – and their friends are on the phone the next day, anxious to hand over the order for $2,995.
If you want the whole story – and my breakdown of how this will apply to you – sign up for the Creative Marketing Tips program. The details are here: http://www.creativemarketingtips.com
Seriously, this one single interview with Brandon
Anyone who doesn’t implement at least one of the ideas Brendan shares is absolutely loopy (many of them are simple for you to immediately put to use).
Sign up for a 2 month trial – you get Brendan’s story – plus
a whole bunch of bonuses, examples of what is working, how to guides, and
videos.
You can get all the information and get signed up here: Creative Marketing Tips
The February edition will be mailed out next week – sign up
before you miss out on this interview!
I guarantee this one is solid gold – one you have probably never seen or heard of before.
Don’t delay – it gets mailed next week.
http://www.creativemarketingtips.com
To your success,
Troy







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