Cash flow surges using simple techniques...

Happy Friday!   

The end of January is almost here, have you fulfilled any of your resolutions? 

This year, I have an aggressive goal for my business growth - and it was not going to happen if I didn't make some changes, quickly.

Many of my clients have been asking me for quite some time now that they wanted a full service approach to helping with their marketing. 

    [One of them came to me from a lead generation advertisement I run consistently, and un-changed now, for almost 2 years. 

    That single little advertisement generates me ~50 quality leads every time it runs... and the leads that come to me from that paper are, BY FAR, my best converting leads anywhere. 

    If you have not picked up a copy of my Small Display Ads course yet, please grab a copy before the price goes up.  Visit http://www.smalldisplayads.com right now - the value in this material is HUGE (2 weeks into the year, the leads from the ads in the report have generated me $18,500 in immediate income and ~$165,000 in recurring revenues that are committed for the remainder of the year.

    So, if you have to ask, do these kind of lead generating ads work? HELL YA!  The type of marketing in this material works for EVERY business in ANY industry - guaranteed.  www.smalldisplayads.com]

Back to resolutions and getting things done...

After serious consideration, this one client became my first full-service direct response agency client )not just copywriting, not just help with product launches, not just help with email and online campaigns - but EVERYTHING to do with their marketing. 

That's what they wanted - that's what we are giving them.

My point: once I decided to completely change my business model at the beginning of the year, I got busy and went to work.  Having now inked deals with 3 full service clients, and having negotiated the next wave of new clients with 4 more, I have instantly created a new business venture and on-going business model.

When you set a goal for your business and your life... you need to take massive action to make it happen right now - before time and "busy-ness" gets in the way.

As mentioned above, the Small Business Marketing and Promotional Calendar has been a hot seller for entrepreneurs who are serious about growing their business faster and more profitably. 

************************************************
It also landed me some exceptional press in Canada's largest Business Newspaper (http://www.nationalpost.com/todays_paper/story.html?id=251865).
************************************************

Why is this important to you?

Because the idea for the calendar (in this style) came about early December, was launched 7 days later at my Wild West Wealth Christmas party, and has gone on to be an exceptional tool for serious entrepreneurs who want to improve the marketing they do.

You must take massive action to make your dreams, goals and aspirations actually come true. 

>>>>>>    As much as I love the movie The Secret,
>>>>>>       the missing piece there is ACTION.   

Don't get me wrong, I have worked with Joe Vitale and John Assaraf directly before - and their content is bang on! 

But, I talk to a lot of people who have taken the message of The Secret and have misinterpreted what it means. 

It DOES NOT MEAN you can set your intentions and sit on the couch waiting for it to miraculously happen. 

It means you set your intentions, visualize them as true - then, the most important part, you get REAL BUSY taking action to put yourself in the right situations and in front of the right people. 

Only then will you see your intentions actually come true.  Everyone I work with see this happen, and they love the fail proof formula that waits for them when they combine the tools, take massive action and do what they need to do to make things happen.

You have a brand new year before you... make this the year you wanted last year to be.  Do what you have to do - talk to the people you need to talk to - get out there and market your business more aggressively and build that relationship with your clients.

From there it WILL happen as you want... but not without you taking the action that you need.

Last, I sooooo love this quote that Rick Spence wrote in the Financial post about my Marketing Calendar... I hope you do too...

************************************************

          Such chutzpah seems almost un-Canadian
                      -- but it's great marketing.

                                Rick Spence,
                                The National/Financial Post

What he is referring to...

http://www.SmallBusinessMarketingCalendar.com

************************************************

To your success!

Troy White

PS: a few things for you to review...

The power of having a media expert write a review: http://www.nationalpost.com/todays_paper/story.html?id=251865

The 2008 Small Business Marketing and Promotional Calendar http://www.SmallBusinessMarketingCalendar.com

Wild West Wealth 2008 early bird ticket prices are going up FAST!

Have a look at the exceptional lineup in store...
http://www.WildWestWealth2008.com

Ahhh… the smell of your name in print in a major newspaper

One thing I will never claim to be is an expert on getting good PR. I made some half-hearted attempts at press releases – and that was about it.  I have hired people to help – and saw limited success (more because of their half-hearted attempts than anything else).  For that reason, I am hiring a PR
P-R-O this year - and I look forward to reporting in on what they help me do.

That said, through a couple very helpful connections, I got to see my name in a major Canadian financial newspaper this week (The Financial Post)…. And boy does it feel GOOD! 

I had the privilege speaking with Rick Spence, the columnist and writer, for over an hour discussing my story and some of my accomplishments. Seeing someone else write my story up in their own words feels very warming.

There was the brief one-line mention on Forbes.com a few years ago for this blog I write – but this is a full-blown write-up that I will be leveraging every way I possible can in the coming months...

“Such chutzpah seems almost un-Canadian

-- but it's great marketing...”

Rick Spence, January 21, 208
The Financial Post

It really IS about the marketing in my world.  Live it, breathe it, and love it.  The one thing that I get the biggest kick out of is helping other people make more money in their business.  All I ask is a willingness to learn and a keen eye for taking action.

If you would like to read the write-up Rick gave me (THANK YOU RICK!) - have a look at this doozy...
http://www.nationalpost.com/todays_paper/story.html?id=251865

Imagine paying for that type of coverage!  And coming from a third, impartial party, makes it even more incredible.

The moral of the story today: Never, EVER, give up on your dreams - keep on plugging and moving forward and you will break down any self-imposed hurdle you have before you!

I LOVE this quote Rick closed off with, it captures my biggest frustration with Canadian businesses - the lack of "chutzpah" and willness to step outside of yoru comfort zone.  Marketing is ALL about getting your name out there to the right target market - you lack the  "chutzpah" to do it on a grand scale - your results will show it.

Be brave out there - it is a big old busy world and your prospects are bombarded with BAD marketing - be the one that shows them GOOD marketing.

2 profitable reasons to write your clients next week

Guess what today is?

It’s International Thank You Day!

Not only that, it is National Step In A Puddle and Splash Your Friend Day.

In Calgary, where I live, the splashing in a puddle trick might cause frostbite – but I will say THANK YOU ~ ! It has been an honor and a pleasure writing to you, and I look forward to helping you grow your business and making 2008 your best year yet.

Here are 2 upcoming events that are a perfect chance for you to mail your customers and prospects:

>> (1) Saturday, January 19^th is National Popcorn day.

So what? Well, for those with a keen marketing ear, this spells opportunity! Why don’t you run some form of special in honor of Popcorn day? Offer to buy your clients a movie pass for 2, even throw in the pop and popcorn, if they decide to buy your bundle of products and services. Set the deadline for the promotion to next Saturday, the 19^th, at 11:59 pm – anyone who buys your special deal by then gets the movie passes and the snack coupons mailed to them.

 Too hokey?

Did you know that a large majority of the most successful promotions in history have bonus products that are completely unrelated to the product itself? Calculators, coffee mugs, t-shirts or hats – they are all proven tools to improve response.

Did you also know that food is one of the BEST customer appreciation gifts you can give?

But… if you want something more “professional” than popcorn…

 >> (2) the same day, Saturday January 19^th, is also the 138 year anniversary of the First Women Stockbrokers to ever set foot on “the floor” in New York.

True fact.

Now, if you are in any form of financial planning business, or sell to women professionals, or celebrate breakthroughs in business – could this not be the PERFECT opportunity to send out a little note to your customers?

Send them a short note explaining the reason for your excitement – and offer them something special.

 

GET THIS: there are over 3,000 marketing and advertising messages thrown at your customers and prospects every single day of the year – YOU can be the one that does something unusual and actually STANDS OUT from the crowd.

 

The 2008 Small Business Marketing and Promotional Calendar holds THOUSANDS of unusual ideas like this for growing your business this year.
 

From the 2 or 3 different daily events you can use, to the weekly celebrations, and the month long themes – the Calendar is designed like a daytime that literally forces you to think like a marketer.
 

Not only that, it comes complete with copy-and-paste templates and sales letters you can STEAL from me and send to your clients. 

Don’t believe me? 

You can watch the video done by a client at http://www.marketingreminder.com – or have a look at these 2 testimonials from those who have seen, and are using the 2008 Marketing and Promotional Calendar….

= = = = = = = = = =  = = = = = = = = =

“I personally highly recommend this great resource from Troy White. He’s put together a great combination of marketing resources, ideas and pre-done salesletters, catered to the Small Business market, virtually guaranteed to give you a flood of new customers. I use it and I suggest you do too.”

--- Brandon Roe, Roe and Associates

"I will make at LEAST $6,000 using this tool.
What are YOU waiting for?"

"Troy White's Marketing and Promotional Calendar gives you great reasons and templates to keep in touch with your clients and make more money. From promotional mailings, print newsletter, websites and blogs,  I will be using this throughout 2008 to build my business. 

I highly encourage you to pick this up - it's incredible. 

If you don't get value out of this calendar, I will personally put my running shoes on, come over

to your house, and give you a refund myself! 

It’s THAT GOOD."

- -  Mandie Crawford, President of Roaring Women

= = = = = = = = = =  = = = = = = = = =

From promotional ideas, to blog post subjects, to reasons for a party and media celebration – the marketing calendar is designed (and guaranteed) to make you AT LEAST $5,000 this year.

And for the pittance I am asking for it – I personally think you would be crazy not to invest the whopping $69 and get your hands on this. Look, Friday February 8^th is Laugh and Get Rich Day – and I want to help you do just that!

 
Pick up a copy of the 2008 Small Business Marketing and Promotioanl Calendar today – before another opportunity to grow your business passes you by…

http://www.marketingreminder.com

To your marketing breakthroughs,

Troy White

PS: In this day and age – how often do you get first hand chance to learn a proven system that has made millions for others – for PENNIES ON THE DOLLAR OF WHAT OTHERS HAVE PAID? Where else are you guaranteed results like this? And where else can you be shown the 1-2-3 blueprint to attract all the new business you can handle?

The biggest (and most profitable) reason to have a business coach

"DUH!  Why in the heck didn't I think of that?!"

Have you ever had one of those moments when someone else sees something in you, or your business that you had no clue existed?

No matter how big your business is, no matter how successful you are now... there are ALWAYS
opportunities for breakthroughs from the things you now take for granted.

Take my business, for example.  Having made many millions of dollars for my clients through the marketing
campaigns I put together for them... you'd think I'd see the obvious opportunities in my own business.

Nope.

Missed a few BIG ONES so far - today my business coach pointed them out to me.  Another person in a
mastermind group pointed out a few more. Collectively, the ideas they both gave me could add a substantial amount (we are talking mid to high six figures) to my business in the next year.

This is EXACTLY why I have a business coach,
and why I participate in mastermind groups...

Because I am not perfect - I DO tend to miss things.

Coaches and mastermind groups help you see the potential opportunities in your business... things that you don't typically see.  When you live and breathe your business like all entrepreneurs do, it is easy to let opportunities fly right by without notice. 

When you have people you are accountable to, they help you see those things and help you turn a potential lost opportunity into a profitable new line of products or services.

Another big reason why I have coaches and mastermind groups, is that they keep you accountable.  As an entrepreneur, you typically have few people to truly report to (which is the exact reason most of us become our own boss).  But this can also be our downfall and a major weakness that develops.  The longer you go without someone to talk to, someone to report in with, the more things you will let slide as you know there
are no real consequences to your lack of action.  Granted, entrepreneurs are a very smart group of individuals, and are THE fuel for economies around the world. 

When you have a business coach, you are held accountable for your actions, your commitments, and your
direction in business.  My coach meets with me once a week for 90 minutes.  It is a lot of time out of my schedule - but it is invaluable to me and my business.  We go through what went good in the past week - what went bad - and what specific opportunities are front and center . From there a specific step-by-step action plan is developed that I commit to for the following week.  It is a fabulous system that I have
modelled in my own coaching program, The Million Dollar Blueprint Coaching and Mastermind  Group. 

One coaching client saw a 34% growth in her spa business in the first 30 days.  Another easily doubled her revenues, and built some incredible new profit centers.  Yet another has gone on and created a new business from scratch, booked herself solid, and sold 150 tickets to her first seminar, 5 months before it is to take place.

So, as much as I love the help as I get from my business coach, my own coaching clients love what they are getting from my own coaching program. 

What about you?

What are you going to do differently this year to hold yourself more accountable? 

What will you do to achieve the business goals you have set?

Your income goals? 

Who is going to help you see the hidden opportunities in your business?

The New Year has just begun, so you have before you the perfect time to think this through and put yourself in the right circle of people to make it all happen.  2008 can easily be your best year ever!  But, you cannot do it on your own - and it will not be the year you want it to be if you ignore the power of coaching and mastermind groups.  There is no better feeling than checking off your goals list all the things you made happen during the year.  There is no worse feeling than starting the New Year off to a bad start, because you know you did not do what you should have done last year to get the results you wanted.

Now is the time to start.

Now is the time to reinvent your business and life to ensure that 2008 is the year that you wish 2007 was.

I hope you think this through and consider how easy life can be when you are making two or three times the money that you are now.  You can take more time off... you can pay down those debts... you can hire more staff and expand your business so it is not so reliant on you being there 24x7... and you can finally let the money fix some of the problems that not having money created.

To a great year ahead!

Troy

PS: If you are serious about making 2008 the year you have always wanted.... and are committed to getting done what need to be done... sign up for my Million Dollar Blueprint Coaching and Mastermind  Group.  I am accepting 3 more members, and then shutting down the group to new members. For all the details, visit http://www.milliondollarblueprints.com

How NOT to impress me when asking for my money

A bit of a rant here... 

Hailey, my 7 year old daughter is in need of some dental work. She has some form of abscessed tooth, and it needs to be fixed. 

So, off we go to our family dentist, who promptly does the x-rays, gets the mold made for some form of retainer, and we go off to get the tooth pulled and the retainer put in. 

Now, this is where it all falls apart. 

Hailey is unfortunately so scared of what the dentist is going to do to her that she gets overly worked up on the day of the appointment. The Dentist, being a smart man, tells me that when they are this worked up is when they can have lifetime issues about going to the dentist – and those fears stick with them forever. So, he suggests we see a sedation dentist so her first experience isn’t too traumatic.

Sounds good to me – I had the laughing gas when I was a kid – made it easier for sure.

We get a referral from our Dentist to a child sedation specialist. We phone them, tell them what we need done, and tell them that we have the xrays, the retainer and all the documents which I will bring with me – let’s get this fixed – alright? No – it’s not alright they tell us. She needs to have a “consultation” with the new dentist – even though we have already paid for all this with the past dentist. 

After battling with them over paying for something I have already paid for – I concede – let’s get it fixed before it gets worse.

So we show up at the new dentists office – and I notice she has been out of school a whopping 6 months and has invested a ton of money in her fancy new office. She does the consultation, which lasts 45 seconds MAX.

Then tells me she will do what I already told her needed to be done (our old dentist had phoned and faxed her instructions as well).

Then I tell her I want an estimate for the work, as I have no insurance company footing the bill – it comes out of my own pocket. 

 After billing me $67 for the 45 second consultation (which was a pure money grab – nothing more, nothing less), she show the estimate and includes the retainer piece that has already been made and paid for. I point out her mistake – “oh, I will see if I can get you a discount” she replies. WHAT? A discount on something I have already paid for !

At this point I have had enough crap from the rookie doctor – but need this tooth fixed asap before it gets worse and she goes through anymore pain.

I will tell you this though….

 

If you are new in business and you overtly rip people off the first time you do business with them – you will not last long in business.

She ripped me off with the consultation fee (which could have been 45 seconds invested the day she was doing the actual work) – and she is attempting to rip me off with the retainer – which won’t be allowed- I am sure the Dental Association would love to hear what one of their new graduates is doing. Not saying I will go to them, not unless she starts acting ethically in her business. I want this tooth fixed – and am willing to see what happens on the day of the work - 2 days from now. I will be there the entire time and watching like a hawk. 

Any more bs though, and the report will go in and I will be posting her business and name on my blogs.

Being new to *business*, which is not taught in dental school anyhow (they teach teeth – not how to run a business), she may be in for a rude awakening when no one will go back to her because of her unethical business practices.

If she was a smart dentist…

She would have done what I and the referring dentist asked – book her in – do the 45 second consult right before doing the work – get it all done and out of the way quickly and professionally.

Bill me properly and do not bill me for things I have already paid for. 

And do everything in their power to get me as a long term client of theirs (Hailey has a twin sister, Katrina, who also needs a dentist – they never once asked me about her twin sister, who was there with us making sure nothing happened to Hailey).

Only time will tell how she does on the actual dental work – and then on how they act as business owners.

Definitely off to a bad start! 

What type of a start are you giving your clients when they first decide to buy from you?

PS: I have put together some exceptional bonuses together for you, to show you I am committed to making 2008 your best, and most profitable, year yet - have a look for yourself Creative Marketing Tips 2008,