Ahhh… the smell of your name in print in a major newspaper

One thing I will never claim to be is an expert on getting good PR. I made some half-hearted attempts at press releases – and that was about it.  I have hired people to help – and saw limited success (more because of their half-hearted attempts than anything else).  For that reason, I am hiring a PR
P-R-O this year - and I look forward to reporting in on what they help me do.

That said, through a couple very helpful connections, I got to see my name in a major Canadian financial newspaper this week (The Financial Post)…. And boy does it feel GOOD! 

I had the privilege speaking with Rick Spence, the columnist and writer, for over an hour discussing my story and some of my accomplishments. Seeing someone else write my story up in their own words feels very warming.

There was the brief one-line mention on Forbes.com a few years ago for this blog I write – but this is a full-blown write-up that I will be leveraging every way I possible can in the coming months...

“Such chutzpah seems almost un-Canadian

-- but it's great marketing...”

Rick Spence, January 21, 208
The Financial Post

It really IS about the marketing in my world.  Live it, breathe it, and love it.  The one thing that I get the biggest kick out of is helping other people make more money in their business.  All I ask is a willingness to learn and a keen eye for taking action.

If you would like to read the write-up Rick gave me (THANK YOU RICK!) - have a look at this doozy...
http://www.nationalpost.com/todays_paper/story.html?id=251865

Imagine paying for that type of coverage!  And coming from a third, impartial party, makes it even more incredible.

The moral of the story today: Never, EVER, give up on your dreams - keep on plugging and moving forward and you will break down any self-imposed hurdle you have before you!

I LOVE this quote Rick closed off with, it captures my biggest frustration with Canadian businesses - the lack of "chutzpah" and willness to step outside of yoru comfort zone.  Marketing is ALL about getting your name out there to the right target market - you lack the  "chutzpah" to do it on a grand scale - your results will show it.

Be brave out there - it is a big old busy world and your prospects are bombarded with BAD marketing - be the one that shows them GOOD marketing.

Comments

[David Rachford]

Congratulations Troy!

You can't by an endorsement like that! Media Endorsements are strong, strong, strong!

I declare 2008 "The Year of Troy White" and a new dawn in Canadian Marketing!

David

[Kimber Chin]

Congrats Troy!
Well deserved recognition.
You are one of my favorite marketing bloggers.

[Susan Denby]

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