If Hollywood can't pull it off - how can you?

I hope you are paying attention to this script writers strike and how it is crippling an entire industry.

Why is this important to your business?

Think about it... without the writers (who are completely justified in asking for more money, my reasons will follow) they have NOTHING TO SELL.

The actors, actresses and show hosts are USELESS without their script writers.  They would really be nothing without a good script to follow.

And you, as a business owner, need to take heed in what is happening here. 

The many, many billions of dollars generated out of Hollywood is swirling down the toilet as you read this right now - - all because they are missing the critical component to success - - a good script.
If you are not using scripts in your business, I GUARANTEE you are not fully capitalizing on the opportunity at hand.  Your web pages, your emails, your direct mail, your phone scripts, your follow up scripts - - - every single one of them could be doing better with a stronger script.

So now is the time to learn how to write good scripts - - or FIND people who can do it for you.

Without a good script, you too are wasting good money down the toilet every day.

If you want to learn how to write good scripts - the Wild West Wealth DVDs and CDs are now ready.

Once you learn how - get busy DOING IT!  The more you write, the better you get.  Just try it and see for yourself.

Proof of a simple technique that grows your business by 30%

This morning I took one of our vehicles in to get a flat tired fixed. Luckily, the place is real close – and I knew exactly where to go. This time I had an ulterior motive, besides getting the tire fixed.

 

I walked in and saw the stack of papers on the front desk that I wanted to ask about.

 
After looking after the details of the tire repair, I asked… “are your print newsletters the work of Ron Ipach?” 
 

Brian, the owner, came out and looked quite amazed that I knew who Ipach was. After explaining to him that I work in the direct marketing industry, and that I also send print newsletters to my clients, I asked him how the print newsletters work for him.
 

I love this part! 
 

“Well, this summer we stopped running them to see if it wqould impact our sales numbers. After looking at the before and after numbers, we figured it cost us anywhere from 30-45% of our potential revenues for the summer!”

 

All from a simple 4 page print newsletter that goes out to their clients once a month – and THEY DON’T EVEN WRITE IT. Ron Ipach’s group does this for the automotive repair business - - they write it, and send it to you customized for your business (name and logo throughout). 
 

THAT, is the power of simple print newsletters – similar results that I get. 
 

If you are in my database, having bought any of my products in the past, you would have seen my own print newsletter which ranges from 4 to 8 pages (the November edition is 8 pages – packed with tips and techniques to grow your business). 
 

If you want to see an immediate 30% boost in your sales numbers, pick up a copy of the Wild West Wealth DVD Bundle (http://www.WildWestWealth.com) and you will actually receive the exact same template of the newsletter I use – the same once that typically returns to me $5 - $8 for every $1 I invest in my newsletter. Some months, much more. I will also give you the exact places to look for free content to fill much of your newsletter.
 

Look, if you are like me, email can be overwhelming – and your customers are no different. They appreciate you taking the time to put together a print publication and send it to them - - and they will reciprocate with additional sales you may have never received.
 

If you want 2008 to be a kick @ss year – let me show you how to easily grow your business. The fast action bonuses are gone – but the value is still immense. 
 

Have a look for yourself…

http://www.WildWestWealth.com
 

To your success, 

Troy White
 

PS: Also, if you are anywhere in the close proximity to Calgary, you are crazy to miss out on the amazing lineup of speakers I have at the Wild West Wealth Christmas Party on December 5^th (billions of dollars worth of knowledge being shared that day – http://www.WildWestChristmasParty.com) – if you can’t make the day, the evening is also an amazing time to network with success-minded entrepreneurs like yourself.

Moving your business to the next level

In the past couple weeks; I have been personally going through some changes and evaluation of my business. It is something I recommend my coaching students do, and it is something that I too must also constantly be aware of, and do.

A question for you…

   When was the last time you dug deep into your business and evaluated where you are at now, how you got there, and what you need to do to get your business to the next level?

 
The new business coach I hired (and am paying a fortune for) has a 42 PAGE(!) questionnaire I am working my way through… would you invest the time in YOUR business?

 
It is not easy, but I do see the payoff as being huge.

 
Questions like:

 
- who your personal and business mentors are (the people you consciously or subconsciously are modeling your business after)

- the top 5 words that describe you

- your personal goals, and how you see yourself achieving them doing what you are doing

- your business goals, and how you see yourself achieving them doing what you are doing

- why you went into business in the first place

- your 6 month goals, 2 year, 5 year - - and beyond

- your plan to enhance your positive skills

- team challenges you face (not that any of us ever has problems dealing with team members, employees or outsourced suppliers!)

- your biggest threats that can hold your goals back

- your different target nichges you serve (or want to serve)

- etc (remember – 42 pages of these questions)

 

Why am I sharing this with you?

 
Because one of the biggest obstacles small and medium sized business owners face is their own reluctance to do the necessary analysis of their business.

 
For example, in a call yesterday with some jv partners… it became quickly apparent that one of the biggest problems faced by many people we market to is the lack of a perfect client profile.  

 
The perfect client profile gives you laser-like focus on your perfect client. You understand who they are, where they live, what their name, age and marital status is.  You know what they read for books, magazines and newspapers. You understand where they go to do their research – and what they do in their off-time.

 
You know what makes them TICK. If you don’t understand this, how can you honestly expect to target them and write to their needs?

 
If you have never done the perfect client profile – DO IT.

 
Get inside your perfect client’s head.  Learn what makes their decisions. Find out what they deeply want, but are not typically willing to share.  And get to know them like you know your best friend from high school, or your significant other, who you have been with for many years.

 
When you understand all this – put it into a WANTED POSTER.

 
Have the poster designed with their photo at the top, and the description of who they are and what they are all about at the bottom.

 
Then put that poster right in front of your desk where it can stare at you day in and day out.  This DOES make a huge difference – not as muych as the 42 pages will make – but enough to get you more clients (the right kinds) so you stop taking business from anyone who offers it to you.

 
You know the 80/20 rule – so why aren’t you putting more emphasis on the 20?

 
Try it for the next month and see how it pays off in spades!

 

Troy

 
PS: There are 3 remaining copies of the Wild West Client Attraction System (with the present bonus bundle) - - also added is a payment plan to make it easier for you to pay over 3 months. Have a look at http://www.wildwestwealth.com and see for yourself the amazing lead generation system and conversion tools you can be using to improve your sales. Guaranteed to make a massive difference in your sales and profits.

 

 

 

Wanna party?

I just wanted to post a quick invite to my upcoming Wild West Christmas Party.  The party is free - the value is priceless.  There will also be an educational Summit before the party if you are really looking for advanced secrets of million dollar marketing.

Please visit www.WildWestChristmasParty.com to learn more and sign up.

The power of taking massive action

Daaaaddy!!!! One of the most welcome greetings a person can get (assuming you already know you are a dad, that is).  I just returned from

St Louis

, after attending the Dan Kennedy Info-Marketing

Summit

… and I was picking my girls up from school.  

As they ran towards me screaming with delight that I was finally home – I thought “damn am I lucky to live that lifestyle that I do!”

There is nothing better than having the freedom to take my girls to school every morning, and then drive the 2 minutes back to my office, completely avoiding the craziness of rush hour. 

If you are newer to my newsletter you may not know that I have identical twin 7 year old daughters, Hailey and Katrina. You will see their names, and stories, appear in my newsletters as I love being a dad and find raising kids very similar to running my business.

 

In fact, there is an entire book I wrote dedicated to this fact - - after sitting on my hard drive on my computer - - I am finally getting it into print… watch for “Million Dollar Multiples… Everything I needed to know to grow a thriving business I learned from my twin daughters”.

In

St Louis

I had some serious revelations that made the trip completely worthwhile. 

 There was the one gal who shared her story of going from $0 to $500,000 in 6 months – selling a seminar and coaching program she knew next to nothing about. Basically she read the book, hired a coach, did what the book taught once, then taught others how to do what she just did.  About as simple and uncomplicated as it gets. 

Then, there was the Info Marketer of The Year Awards where millions were being made by entrepreneurs who have mastered MASSIVE ACTION. Those that were on that stage had rolled up their sleeves, and done some incredible things over the span of a single year.  

I thought I was pretty good at taking action

– chump change compared to some of them!

Then their was a very good speaker there, who I went to talk to after his talk who looked at my name tag and said “

Troy

White…. I LOVE your stuff! I read your articles every week, and absolutely love what you are doing.”  This was a great wakeup call for me - - here was a guy who is up on the stage sharing his best advice to 650 people, and my articles were some of his favorite.  

Nice to know I am appreciated!

The Fast Action Takers Bonus Bundle of the Wild West Wealth DVDs is almost sold out – have a look for yourself and see how it might help you grow your business faster.  www.WildWestWealth.com

Over and out.

Troy