Profitable Postcard Ideas
1. Special offers for preferred customers – one client sent out
100 postcards to her top clients. It was offering them a $50 credit at
the store when they brought the postcard in… and included them in a brand new
platinum members club. The credit could be used on anything – even if the
item was $51 – they would only have to pay $1. Result - $3,000 profit
in 5 days off a $75 investment.
2. Oversized postcards (sometimes called Sumo Cards) are becoming
increasing popular. 5” x 8” or even larger is possible. They
can be straight postcards or the largest ones can be folded over and held
together at the top and sides. One of these was recently tested – an 8 x
11” postcard folded over with a full-page display ad on the inside. Teaser
headline on the outside. Result – 10% of list receiving the postcard subscribed
to offer.
3. Make your postcard look like an invitation to an exclusive event.
Even include it in an envelope (test both ways preferably). Inviting customers
out to a special event – or
inviting prospects to a special sneak preview or event.
4. Make your postcard campaigns a miniature newsletter – great samples
can be found at http://www.ideabook.com/nlcard.htm.
Notice how much text is being put on the postcards – yes people WILL read it if
it is interesting to them
5. Rip-off postcards. Have a section of the postcard with perforated
edges so it can be ripped off and kept. Perfect for coupons, tips sheets,
reference cards etc
6. Make them collectable – you have seen all the collector cards for
kids – why not make them for your clients? Or, have them fit together to
create a picture or puzzle. One postcard sent per week, or month – each one
building on the previous one. Have a
display box for your collectables sent out to clients – or one they can order.
7. Postcards that double as stickers and/or magnets. There are numerous
print houses now that can produce postcards that have stickers on them –
perfect for restaurants, delivery companies, tip sheets, customer support phone
numbers, etc. (Go to google and type in specialty postcard makers and you will find numerous suppliers
you can use.)
8. Have a series of postcards with quotes and high quality pictures on
them. This encourages people to hang up the cards at work or at home.
Most people love to read inspirational, or humorous, quotes and almost always
notice them on others desks, refrigerators etc.
9. Make it highly memorable! You can get very distinctive shapes for
postcards – motorcycles, happy faces, frogs – all possible – and all highly
likely to make an impact! Some of the coolest design out there -
http://www.shipshapes.com/
10. Shrink-wrap it! http://www.magnetllc.com/ has postcards that you
can have shrink wrapped around a giveaway key chain, hot sauce bottle, pen –
whatever your promo of choice is.
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