A fantastic way to build a following is through video posts for
your clients. Simple video clips sharing secrets of your
industry – ratings of competitive products – how to guides on
video – how to order videos (proven to boost some online site
response by 50% or more) – how to use your product or service –
etc.
The more you can get your prospects and clients listening to
you, the more devoted they will become.
Wine connoisseurs are seriously devoted to their hobby. Some
will take it slow to start – then go into it head first and
credit cards in hand… others just dive in without regard to
taking it slow.
Have a look at the video on this site… it came from a client of
theirs… and imagine how much good will this is doing for this
business!
After you watch this – think about how you could implement video
– or just audio into your marketing mix. Maybe you interview
other experts in your field and post the interviews on your site
(on a secret page only your newsletter subscribers know about).
You could post your videos to YouTube.com
You could put a number of videos on a dvd and mail it out as
part of your marketing efforts.
You could have competitions for your customers to create their
own videos (like this one (http://tv.winelibrary.com) – the best
one wins a years worth of purchases for free – or a free flat
screen tv – or a free ___(fill in the blank here – but make it
good and worthwhile)____.
Get creative with this!
By the way – if anyone knows of an expert in jewelry –
preferably one who has a deep voice with an accent – we need to
talk. I have a potential project for them.
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