Are you an overachiever?

I am reading a fabulous new book by Dr John Eliot, entitled
“Overachievment… The new science of working less to
accomplish more”.

Great read – highly recommend you go to Amazon or B&N to
get a copy.

What I love about it is that it breaks almost ALL the rules
you have heard until now.

Set goals.
Visualize.
Relax.
See the outcome.
Get “in the zone”.

These are tips you have heard until now. According to Dr
Eliot… “all utterly, hopelessly, wrong.”

His credentials are impeccable – and his advice worthy of
listening to.

The book goes in to explain why those who reach the
pinnacle of their games (think Tiger Woods, Michael Jordan,
Deion Sanders – to name a few) do none of the above as part
of their daily ritual.

In fact, the set one big dream and focus in on only that.
I am not going to get into the details on what exactly I
mean here – or how you do it yourself – buy the book and
learn it from the master.

I bring this up because I now see why so many businesses
fail miserably in their advertising.

They have no big dream here.

They run about frantically testing ads – sending out direct
mail campaigns – doing email blasts – optimizing for search
engines – and HAVE NO CLUE what the purpose is.

They are focused in on exact conversion numbers – exact
sale numbers (which Dr Eliot also shows you is the recipe
for mediocrity).

You must design a grand vision for your company – and for
yourself.  Everything else falls into place when you have
that vision permanently etched into your brain.

The how – why – when, etc – you can find in this book.

I will share this: I see this book as the stepping stone to
a life-altering change in the way you run your life and
business… it truly is THAT GOOD.

Yes, it breaks all the “rules” you have so commonly heard
in other books and tape sets.

But when you sit back and think about it – those rules are
designed to help you get from failure to mediocrity… not to
the point of exceptional success.

And if exceptional success in life and business is your
goal – get a copy of the book.

Then apply those same strategies to your marketing and
advertising efforts.

Comments

[David Rachford, CPA Marketer]

Great Point....

Bill Gates vision: A Windows PC on every Desk.

I will get the book - read it and apply it.

Thanks for the recommendation!
Dave

[Troy White]

Gates is spoken about in that book as well - you truly have to read it to see how powerful the message is.

Enjoy!

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