Are you a new generation marketer?

Denis Waitley wrote - 'Unless you join the generation
of the future, you will be relegated to living in the
past.

That could never be more true with regards to your marketing
and advertising efforts!

You now have an amazing assortment of marketing tools at
your disposal:

- websites
- magazine advertising
- newspapers
- emails
- autoresponders
- podcasting
- blogging
- vlogging
- plogging
- postcards
- direct mail
- dimensional mail
- print on demand books
- voice broadcasting
- fax broadcasting
- vehicle displays
- social networking sites
- chat rooms and forums
- word of mouth
- radio
- television
- yellow pages

...and probably a hundred and fifty other ones I could list
if I put more time into it.

The point is not the tools you have, but how you use them.
PLUS how you integrate them to all work as one.

A tool is just that... a tool. You can use the ones you are
comfortable with - or make do without. Lots of weekend
handymen (or handywomen) can do amazing things with the
tools they have. They don't have all the best, expensive
tools - but they can make do and get a decent output.

Then you have the pros: They have ALL the tools... and they
know how to use them all. When they work - it is like a
ballet... every step of the way looks carefully
choreographed... and the output always is a masterpiece.

It is no different in your marketing. You can make do with
what you know now... and with tools you have at your
immediate disposal.

Or you can hire it out to the pros... where you get more
done... in much less time... with a much greater output.

Or... you can do some yourself and hire some out to the
others.

My point is: The generation of the future will learn how to
use multiple tools and make them work together. Not all -
but enough to cover online AND offline marketing. Enough to
build long-term customer trust... AND to create massive cash
flow surges and new client acquisition programs.

The tools are there... are you learning how to use any new
ones?

Comments

[Gabe Larsen]

What is your opinion on voice broadcasting as a new way for any b2c business to market?

[Troy White]

It can work, but it must be tested. As can any marketing technique work. But the key is to test different scripts on the voice broadcast - split the list up and test 3 different scripts - see which one gets the most actions.

I have used them before and they do work. But you must know your client list well - probably not the best way to generate leads from a cold list that has never heard of you.

This works great to a list of people who already know of you!

To a cold list - make sure your script is short - and very compelling - - drive them to some form of free offer (free report, free sample, free trial, etc).

It is my belief that every single effort you take in your marketing must be tested. Test different offers, different closes, different intros... etc.