Marketing to women - bigger buyers than all of Japan

Ok - I am the first to admit - I can get very confused
on how women think, make decisions and end up purchasing one
offer over another.

But, I realize how important it is that I learn (especially
considering I live with 3 of them! My wife Kari, and my twin
daughters Katrina and Hailey).  It is become of utmost
importance to me to figure out how they think, or resign
myself permanently to living and working out of the garage.

And you should too - man or woman - you should start
researching the how-to aspect of marketing to women.

Why?

According to the book I am reading right now entitled
"Marketing to Women - How to understand, reach and increase
your share of the worlds largest market segment" by Martha
Barletta.

Women make 85% of all buying decisions
Women account for 70 percent of all new business startups

Specifics...
homes furnishings purchases - 94% decided by women
vacations - 92%
houses - 91%
electronics - 51%
cars - purchase 60% and influence 90%
banking decisions 84%
health car - 80%

I think you see the point here - by far this is the worlds
largest untapped market.  And if you take the initiate to
learn about this market - you will be happily growing your
business while others stand by and look confused on how you
are doing it.

*** The American Womens market by themselves have more
purchasing power than the entire Japanese market! ***

Do I have your attention yet?

Think about it.  Most advertising, web sites, sales copy,
sales trainers etc are focused on techniques that sell to
men.

Very few... name some... train others on effective marketing
and sales techniques to the womens market.

This is new to me too !

Living with 3 women, you would think I understand this
market - nope, I don't... but I want to learn.

Women have an entirely different way of making their
purchasing decisions... how they read sales copy and
advertising... and how they perceive companies and their
positioning.

It is imperative that you learn this.   Me as well. 

I am not going to get into the details here... for that...
go buy a book written by an expert in this field.... but
here is a few examples

Women - like to see lots of information (long copy sells...
but most do it wrong to the womens market), want to build
rapport first, make internal connections and hear stories
that they can relate to

Men - are interested in the key points (bullets... not
nearly as effective with women), like headlines, status is
very important and appreciate facts and features (most high
tech gadget freaks I know are men :o)

Women seek the perfect answer, men just want a quick answer.
Think about shopping habits of both. Men go to a mall with a
specific purpose in mind (an answer), walk quickly through
the mall straight to where they are going, buy... then
leave.

Women on the other hand can spend hours at the mall -
seeking that perfect answer. 

And women will do anything to get exactly what they are
looking for.

You want raving fans? Learn how to market to women
properly... they will treat you like gold in return.  If you
offer what they are looking for (the perfect answer), they
are absolutely your perfect client - they will send endless
referrals your way if you treat them right.

So, do yourself, your relationships and your business a
favor - pick up a copy of this book... start to understand
where 98% of the businesses you see out there are doing it
wrong... and reap the benefits for years to come.

Gotta run - some serious reading and studying to do here !

PS - Don't forget to pick up your FREE gift
http://www.dankennedyrocks.com

Comments

[katebrand]

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[stella]

i have some gold to sell that is the reason why i am contacting .

thanks

[Isaac Assuming]

Dear Sir,
My name is Mr. Isaac Assuming (President/CEO) of Goldmine Investment Company Limited, We are a team of 42 small scale miners teamed up together.

At the moment we have in stock about 400 kilograms of 22+ carat alluvial gold dust for sale at $USD 18,000 per kilogram and we are looking forward to selling it out to any buyer or company in exchange mining equipments.

Kindly let us know as soon as possible if you are prepared to purchase so that we give you the procedure for sale and purchase.
Best regards

Mr. Isaac Assuming
(President/CEO)
Goldmine Investment Company Limited
Box DS 366 Dansoman Estate
Accra - Ghana
Tel: 00233-244-933291
Email: allugold1@yahoo.com