• Make sure you are understanding and explaining the basics
of your products and what people are actually buying (when
you survey your existing clients, you may find that a large
majority of them are buying from you for a reason you never
even thought of. Case in point – a guy was selling a book on
the insiders secrets of buying a used car. In surveying his
clients he found out that 75% of them bought the book for
one chapter alone! This sparked an entirely new focus and
profit making campaign)
• Reevaluate your product offerings – where are the profits
coming from? Is it in sync with where you spend most of
your time? Do you spend 80% of your time on the products
that generate 20% of the profits?
• Focus in on what your competition is weak at.
• Measure the profit potential when you increase your price
– total clients may decrease but profits may go up – test
it.
• Position your company, or at least one product line, to
the affluent baby-boomer market. Make sure it is seen and
perceived as very high quality, and priced accordingly.
• Offer fewer choices for people – too many options confuses
people and they will walk away without buying anything if
they are confused.
• Can you make a part of your business mobile? People are
pressed for time these days so if you can make it easier for
them they will pay a premium.
• Sell the experience – not the product.
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