Many entrepreneurs feel lost on where to start promoting
their business. This is one way to guaranteed growth in your
business.
Step #1 – Planting the seeds
Make a list of all the groups you belong to. Church groups,
volunteer groups, kids sports groups, lunch hour groups,
special interest, networking groups, Chamber of Commerce,
exercise gyms – anywhere you frequent on a regular basis –
write it down
Write out all the publications your IDEAL clients read –
both online and offline. This will take some work, some
research, and some surveys. Find newspapers, trade
magazines, general magazines, ezines, paid newsletters,
newsgroups, chat rooms, forums, blogs – find everything that
is humanly possible.
Write out all the places your customers and ideal prospects
frequent. Special clubs, private golf clubs, interest
groups, charities, websites they visit, newsgroups they
receive etc.
Step #2 – Spreading the roots
First you must have a free report prepared that outlines the
Top 7 Mistakes People Make When Choosing a ______ (insert
your area of expertise here). Or the 10 best ways to avoid
______ (the biggest problem your clients have). Make it
worthwhile for people to read through good content and
information. Make sure you have your contact information at
the front and back of your report.
Make copies of these reports – if more than a couple pages –
print out on 11 x 17 papers and fold them in half
Hand them out to EVERYONE you know – whether they are a
prospect or not (everyone has an average circle of friends
and contacts of 200 people – you never know who they know).
Distribute them to the groups you are part of. Put the
organizations name on the front of the report (specially
prepared for ________ by ___________). Costs no extra but
the impact is substantial.
Distribute them to the groups your clients frequent –
customize for them as well.
Offer to give presentations on the content in the report.
Contact all the online and offline publications you found
that your prospects read, as well as the ones you read or
frequent. Contact the editors and find out what their
requirements are for article submissions. Make yours fit
(especially if it is publications that yoru clients read – find a way to make it fit).
Submit your reports EVERYWHERE you can (once again – you
never know who will end up reading it – or passing it on to
someone they know will appreciate it).
Publish these reports on your web site – get people to sign
up to your newsletter and in turn they get your “published”
report (mention all the places it has been published to
build up the value on your free report).
Offer these reports to other online publishers as a special
incentive to their readers (and your potential customers)
Step #3 Growing the Tree
You need a few things in place to grow this at maximum
speed. First, you MUST have tracking software on your web
site – most of the time it is free from your ISP. Make sure
it tells you where your traffic is coming from.
If possible, all offline publications that promote your
report – find a way to track the results – have people email
you at a special email address, or go to a special link, or
phone and ask for a certain department or report. Find a
way to track all your incoming leads and sales.
Keep spreadsheets on where all your reports are being
distributed – and what response each medium or group is
getting. This tracking sheet is GOLD!
Go through that spreadsheet once a month and find out who is
sending you the most leads, and the most business.
*Reward those groups* through more information – profit
sharing – incentives to run more.
Offer special presentations to those groups who bring you
the most business. Develop custom reports only for them of
your best information and tips. Do everything you can in
your power to get them to keep promoting you. And deliver
good quality information in return.
The formula to a healthy, long lasting wealth tree! Firm
roots, lots of water, and time to grow. Analyzing how the
tree does month after month will show you if the care you
are giving it is paying off – and where it is paying off.
were called off Forest. years later. sour, we watched adventures. had probably trees the wild it's name We had
Posted by: housegonight | February 26, 2008 at 07:19 AM