Marketing Ideas for May/June/July

Well, it's now time to start planning for May/June/July
promotions.

Look at the time it will take to write your promo, organize
printing and envelope stuffing, mailing etc.  3 weeks can
fly by in no time.

Here are a few upcoming events (with grabber ideas to be
attached to top of the letter - see www.orientaltrading.com
for a ton of grabber ideas) that tie in nicely to your
promotions:

=============
>>>> MAY <<<<
=============

LAST MINUTE: May 14th. Mothers day (ideas: special for
mothers, specials for those who love their mothers, specials
for those who want to give a gift to a mother)

Grabber idea: mini flowers, or a bandaid (mothers were
always great at fixing boo-boos)

30) Australia’s first dentist Simon Lear starts to yank out
teeth (1818) - (how many ideas can you come up with around
the idea of yanking teeth - or hating to visit a dentist -
or a job where no one enjoys or appreciates you?)

Grabber idea: tooth on a chain attached

==============
>>>> JUNE <<<<
==============

4) French opera star becomes first women to fly in a balloon
(1784) (how to sail high above the crowds, women breaking
free of everything that held them back, From "singing to
sailing")

Grabber idea: attach a balloon to the top

13) Alexander the Great dies from over eating (323BC) -
perfect for anything fitness related, food related, over
indulging, the fact that no-one is invincible

Grabber idea: miniature platter of food, mini coffin

15) Benjamin Franklin discovers electricity (1752) - making
a breakthrough discovery, electrify your profits or love
life or money situation.

Grabber idea: light bulb, kite string with key attached

26) Fat, drunk King George IV dies from over eating (1830) -
similar to Alexandar the Great above - could combine the 2
to make for a VERY powerful introduction - 2 of the worlds
greatest leaders fall to the simplest of pleasures...

Grabber idea: Kings crown, miniature platter of food, mini
coffin

==============
>>>> JULY <<<<
==============

8) World’s first supermarket opens in USA (1912) - when
convenience really matters - share the difference between
how things used to be compared to how they are now then
compare to your offering and how much easier you will make
things

Grabber idea: mini shopping cart, grocery receipt, savings
coupon

15) Flush toilet invented (1588) - are you flushing your
money down the toilet? - things we take for granted (flush
versus most of world without flush)

Grabber idea: mini toilet, toilet paper made into coupon,
flush handle

30) Henry Ford’s B-day - famous quotes from Ford "one color
only - black", automating things that used to take too much
time,

Grabber idea: toy antique car

========================================
How can you make the most of this?
========================================

The possibilities to tie in holidays to your promotions are
endless.

The key is to pick one, craft a sales letter around the
theme, and get it sent out in a timely manner.

=================================
If you need help with getting started,
here are 2 options I can provide right now
=================================

1) Take the Sales Letter Success Workshop and Home Study
Course For a very minimal investment, you can learn exactly
how to create sales letters that sell.

http://saleslettersuccess.com/homestudy.html

       "A great handout package and resources
       kit. Lots of unique and inspiring
       marketing techniques.

       You always deliver more than you promise!

        Thanks Troy."     Kim Palmer

       "Huge volume of useful material. Great
       value Troy!"

        Ann Stewart

2) I can craft you a sales letter to tie into your campaign.
Warning though: I require 4 weeks in advance to complete a
project like this - or a rush charge does apply.

If you would like to discuss a customized promotional sales
letter for your business growth, call me at 403-259-4566
right away to reserve a spot. I only take on 2 per month -
and I have a $1,500 minimum deposit to start.

                   "Your last piece created over $47,857 in
                   revenues for us, within the first 48
                   hours."

                    Joel Christopher

***> If you can't find an idea or two for a promotion with
all these big holidays coming up - we REALLY need to talk!

To your marketing success,

Troy White

PS - If you are serious about getting a sales letter out,
the most effective way will be to outsource it and get in
done quickly.  Call me right away at 403-259-4566 if you
want to discuss this.

PPS - If you want more of these types of tips - you should
sign up for my Marketing Reminder newsletter!

Comments

[Becky McCray]

Just found your blog, and I love it! Terrific articles that I found myself nodding and agreeing with again and again.

This article is so true, and applies not only to sales letters but also to in store promotions and any kind of paid advertising. There are excuses to advertise and tie in every day of the year. Most of us simply don't take the time to do a good job with our marketing, let alone an excellent job.

Thanks for this outstanding resource for small businesses.

[Troy White]

Hi Becky, Welcome! Always great to hear from those visiting - and hopefully will continue to visit :o)

Completely agree - there are ample opportunities to be more effective in your marketing - if you make an effort to do so. Unfortunately, 95% of businesses seem to care less about their marketing - and their profits.

Hopefully, they learn some of the basics of better marketing - and, more importantly, do something about it through implementing these types of techniques!

I also write for my own blog at http://www.blog.careswhite.com where you will find other articles as well.

Thanks again, Troy

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