I picked up a copy of "The Hangover Handbook - 101 Cures For
Humanity's Oldest Malady"... not just in case I have some
holiday cheer... but to get some awesome ideas for 2006
marketing promotions.
There is a solid chapter of 101 ways to cure that
hangover... as well as some hilarious chapters on:
Boozer's Eye Chart
Great Drunks of History
I bet you don't know this...
The pub survivors guide
And the chapter that EVERY marketer should have on their
book shelf...
"The Boozers calendar - 366 amazing, fun, bizarre,
offbeat, odd, unusual, weird, staggering,
stupendous, delightful, true and invented reasons to
have a drink every day of the year"
A mouthful to say the least (and yes, pun intended)
Think about all the different ways you could build marketing
promotions around days like:
March 22, 1766 - Explorer James Green Eaten by Cannibals
March 7 - Lassies Birthday
June 1 - Marilyn Monroe's birthday
June 13 - Alexandar the Great dies from over eating in 323
BC
August 16, 1848 - Worlds first department store opens
October 5, 1872 - Picture postcard introduced
Yes, these are abstract - and bizarre - that's the whole
point!
Creating special promotions is a fabulous way to create cash
flow surges in your business.
Dan Kennedy made January "copywriters month" and has special
promotions around his copy related products.
I have run Stampede Specials, Playhouse profits - and some
other (very) strange ones as well.
What's interesting though - they always were some of my best
promotions.
And they will be for you too.
Grab yourself some strange books of lists... and create some
even stranger promotions for 2006.
I'm willing to bet you WILL get great results - and a
completely different outlook on marketing events.
Happy holidays everyone - please be safe - and if you are
having a few libations - take a taxi!
May 2006 be your best year ever.
Comments