Simple, effective - but are you using them?

26 Ways You Can Use Sales Letters
To Attract More Clients and Improve Your Cash Flow

1.   Eliminate the need for cold calls – the letters do the work for you

2.   Get referrals from your existing clients and contacts

3.   Covert your letter to a 2 or 3 column display ad – leverage existing marketing dollars

4.   Create retail traffic with simple mailings

5.   Create website traffic

6.   Sell direct to consumers without any middlemen

7.   Reduce refunds

8.   Build anticipation for upcoming product launches

9.   Find joint venture partners

10.  Endorsed mailouts

11.  Email campaigns that sell and educate

12.  Web page sales copy

13.  Product launches

14.  Autoresponder sales campaigns

15.  Phone script

16.  Collect on outstanding bills

17.  Get warm leads from “cold lists”

18.  Fill seminars

19.  Find distributors

20.  Build an online database

21.  Improve sales with eBay

22.  Customer Appreciation events

23.  Upsell your present customers on upgraded versions

24. Follow up on special reports sent out

25. Follow up on initial meetings with propsects

26. Used as educational piece to educate clients and propsects on all the practical ways they can use your product or service.

There are many more ways you can use sales letters in your marketing. The key is to start using them. Learn how to write an effective letter first (for ex - http://www.saleslettersuccess.com), test out one letter - measure the results - try another angle with your letter - measure the response.

Find out which one did better and use that as your control piece. Then you can try numerous things to improve your control (test headlines, offers, guarantees, bundles, prices, etc).

Sales letters can do the same work as a master sales person - but they can do their job with 1,000 or even 10,000 people a day - and for less than $1 a sales call!

They WILL work for you - if you put in the effort to find out how they work.

Comments

[Josh Hinds]

Troy, thanks for the ideas and reminders of some things I need to be keeping in mind :-) I'm big on lists -- so I've printed out the one you shared above and will keep it nearby. I'm sure it will serve as some good food for thought going forward.

- All the best, Josh