One of the most fascinating things about marketing is in the follow up.
It's fascinating because most companies don't follow up their successful promotions with...
the same promotion!
It's a fact: When you run a promotion and it succeeds (which is hopefully the majority of the time) - you can run that exact same promotion 2 weeks later and get 50% of your original results.
Yet, very few people do this.
Think about it.
If your first promotion made you $1,000 profit - you can run that exact same promotion with zero changes and expect to see an additional $500 made.
Many people may have missed your first promotion - or they procrastinated and forgot... but when they see it a second time - they do what they needed to do - order.
For example: I ran my birthday special promotion back in September and saw a good number of orders (to see what I did and how I did it - please go to http://www.smallbusinesscopywriter.com/troybday.htm )
I ran the exact same promo in a reminder email - and saw (almost to the exact dollar - 50% more orders).
If I didn't run it again - that's money I am throwing out the door.
Action: Look back at your most successful promotions and run them again! See what happens - and prepare to be surprised. Peoples situation change - and they tend to procrastinate. When they get that subtle reminder, it may be just what they need to get them to take action.
Try it, you will like the results you get!
By the way - I will extend this offer if you are interested... http://www.smallbusinesscopywriter.com/troybday.htm
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