Troy White


  • Troy White is an author, a speaker, a master marketer and copywriter for some of the most successful people in the world. Troy was the protégé program director for Ted Nicholas, who has sold over $4 BILLION dollars in products and services with the techniques that Troy has mastered.

    Responsive Direct Marketing, Inc.
    Direct marketing implementation and outsourcing
    Small Business Copywriter
    Phone: 403.259.4566
    Fax: 403.259.2092

    Email Me

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« Six Times More Profits... yet chances are it's ignored | Main | The 'P' in the E-S-P Formula »

August 02, 2005

7 Key Profit Building Lessons I Learned from Jay Abraham

Jay Abraham is a man you should know.  If you do not - go to the library and start learning - just do it!

He has created over $12 Billion dollars in profits for his clients.  I had one person ask me where this number came from and why they should believe it.  I mean - $12 Billion is a big number and hardly believable - right?

Well - it's proven, documented and analyzed - it's true.

I heard from numerous people at the MasterMind Marketing Seminar on how Jay's techniques single handedly made them hundreds of thousands (if not millions) of dollars in profits.  In fact probably 10% of the room were millionaires and got that way through Jay's techniques.  As well, of those millionaires in the room - the MasterMind Marketing Training was on average their 4th training class they had taken from Jay Abraham.  And his courses average $10,000 - and quite a few of those same people had taken his $25,000 course.

So his stuff works. Get learning it. 

I am going to save you some time and money though.  I am going to summarize some of the main points that you should all immediately start applying to your life and your business.

From there though - it's up to you.  Will you keep doing what you have always done? Or will you make a change and profit beyond your wildest expectations?

It's entirely up to you. Lets get on with it!

1 - Ask yourself this question - "Are Your Goals Worthy of You ?" Read it and ask it again.  It is the opposite of what 95% of people ask - they switch the words and ask if they are worthy of their goals.  WRONG !  You need to have confidence in your self and your vision in life.  Are your goals big enough and grandiose enough? Make them so. Dream big, really really big.  And then ask again - is that goal worthy of you?

2 - Start working in time chunks.  Set aside 2-4 uninterrupted hours for you projects.  Most people will start a project and deal with interruptions as they come through the door, or email, or phone.  WRONG! You are now a time chunker - and people around you need to understand this is the way you now work. Get used to this way of working and you will accomplish amazing things.

3 - Start seeking the valuable lesson in everything you do, hear, experience and pass by.  No matter if the project fails or succeeds - write down what you learned from it.  Every person you meet and every thing you do - has a lesson you can learn. It is up to you to find out what that lesson is though.  And do it before you forget.  Write it down in your journal (if you do not have a journal - go get one).

4 - Read your lesson journal - which lesson can you apply today to your next project? Or your next problem?  Then do it.  Find a way to apply and use that today - do it and record your results.

5 - No matter what your business is - get your journal out and write down this question at the top of the page - "how can I personally make my clients lives better?"  A simple question but very powerful.  Think about it - how many companies that you deal with off line or online - apply this model?  Less than 10% I bet. Most of them are out to get the sale and then move on to the next "prospect". If they actually considered how they could help your life be better - how effective could they be?  For example - there is a company that I personally dealt with offline that sell kids educational products. I spent $2,000 on their products about a year and a half ago.  And never heard from them again.  If they had thought about how they could help me and my kids have a better life they would quickly realize that they could offer me products to help us at least monthly.  I would gladly spend $100/month on my kids future and success.  And yet I have never heard from them again.  Do you know anyone like this? How does it apply to your business?

6 - Always have your antennae up.  Look and listen for ideas, insights, concepts that you have never thought of.  Write them down.  Talk to anybody and everybody you run into. Ask them what they do, how they do it, why they do it, what could make their jobs better, their offerings better, what are their dreams and aspirations?

7 - Ask yourself - "what don't I know that is absolutely critical to my success?"  Then decide where you can find that information quickly.  Start writing down ideas on how you can work with people that have that knowledge. If you do not have money to pay them for their expertise - how else can you work with them?  Any way you can trade services for services or services for products or products for products?

NOTE: There are 49 other lessons I learned from Jay - an education that cost me almost $10,000.  If you'd like the other 49 lessons - go to http://www.smallbusinesscopywriter.com/jayabraham.htm to get them. 

There are solid reasons why his techniques have created such gargantuan wealth for so many people - because the techniques work!  Troy

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Comments

I endorse this post completely.

When I went to my first Jay seminar in the UK I found that people there had made fortunes following his strategies. Which when you've just paid thousands of pounds for the seminar is slightly reassuring!

Wow,

I defintely use all the point you stated in this post for my business.

Regards
Jeffrey

Great summary.

I can't recommend Jay Abraham highly enough.

He has a unique brain that seeks out profit opportunities and I regularly feature his thoughts on my Business Coaching Blog.

Hi Troy, I still like the article so I have added it to my Squidoo page about Jay which can be found at http://www.squidoo.com/jayabrahammarketing

Jay's incredible.

I listen to his tapes all the time...even one of his "basic products", like a Mastermind seminar for 93 or 94, you could listen to the seminar 20 times and learn something new each time.

He got 200 people at $5,000 a piece, for a 3 day seminar. A million dollars in a weekend! And he's done that 15 or 20 times. Absolutely, get everything you can from him.

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