Real results from testing in your marketing...

Over the past weekend, I partnered up with fellow marketer
Tad Hargrave to teach a local marketing class to
entrepreneurs who want better results and more profits.

This was the first time we had partnered up on an event
together so we were testing various lessons and tools to get
the best return for the students - and for our own results.

We tried numerous forms of marketing to fill up the classes
- direct mail won out over all.

But what was very interesting was the backend sales we did.

The class was a one day class - that we held on two seperate
days.  So the same material Saturday as Sunday.  Different
attendees both days of course.

On Saturday, we launched a small business marketing and coaching program (http://www.thebusinessblueprint.com) to help local businesses build their profits.

Saturday results on backend sales were not good. Not bad -
but not good.

So Saturday night we evaluated how we presented it and how
we could offer another option to see if we could get
different results on Sunday to the new class.

1,000% better response on Sunday!

10 TIMES more sales.

Now, if we had not tested the different options and methods
- we would have still made good money but not nearly as much
as we did with the new test.

Which was exactly what we taught people during the event -
you MUST test everything in your marketing and your
offerings to find out what works best.

Assume nothing and test everything.

We brought in a nice five figure result from a minor change
in the marketing and offer.

>>> The question YOU must ask yourself...

Are you testing every part of your marketing to
find the OPTIMAL results?

If you aren't - you could be missing out on some big time
profits.

If you are - congrats!  And keep it up.

If you never test - you never know. And if you never know...
you never make more money.

*** Assume nothing - test everything.***

To your testing success.

Troy

Comments

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