The Importance Of Subheads In Your Marketing

You need to seriously look at the layout of your marketing materials.  Look at your web pages, your brochures, your emails, your handouts, your sales letters - and all of your advertisements.

Are you using subheads?

You should be.

It's easier on the eyes to have a scanning ability built in.  And subheads make it easy on the reader to quickly find the areas that are of interest.

Chances are... they will not read your sales piece from start to finish.  They will skim and scan - looking for things that catch your eye.

And the subheads job is to guide them (by scanning) to the order page without having read the entire thing.

Good subheads can tell the story and get them to order.

Good subheads are powerful headlines in themselves.

For ex...

3 Things You Must Do Today To Improve Your Business

REVEALED! The secrets behind their success... and their fall to lose it all.

When you are crafting subheads - put them in bold and centered. Even a font size bigger and a different font can help guide the eyes down the right path.

The path that leads to a sale and another happy customer!