Are Advertising People Crazy? Maybe They Should Be!

One of the best movies ever... especially if you own a
business... or want better results from your advertising.

If you haven't seen Crazy People with Dudley Moore and
Darrel Hannah yet - get it!

I am on my... ahhhh.... 10th time through it by now.

Every time I watch it - I pick up on something new (ok -
maybe just have a great laugh every time).

Dudley Moore stars as Emory Lesson, an advertising genius
who ends up in an insane asylum.

What made him "crazy"?

Emory had enough of creating phony advertising and hypy
garbage (none of that on the web now is there?) and decides
to create his own campaigns that tell... the truth.

Advertising with truth - what a concept!

Since sex sells, Emory crafts an explicit ad campaign
consisting of unadorned sexuality...

"Jaguar-For men who want hand-jobs from beautiful
women they hardly know"

His colleagues take such great offense to the honesty in the
ad - they decide he is now unfit and commit him to an
asylum.

Undoubtedly, he fights it - but soon settles in to find a
beautiful new friend Kathy (Daryl Hannah), and bunch of
whacky misfits that are eerily comforting to his new home
life.

Where it starts getting really good is when his ad agency
accidentally runs a bunch of his "honest ads" and finds that
consumers absolutely LOVE them - and buy the products being
sold in droves.

Emory also finds that the crazy people are natural-born
advertising geniuses... and a new business is born. Honest
Ads being creating out of an insane asylum.

And they are major hits. The ads hit home run after home
run... and the laughs are great.  A few more ads in the
movie...

"Metamucil- It helps you go to the toilet. If you
don't use it, you will get cancer and die."

"Porsche-It's a little too small to get laid in, but
you get laid the minute you get out of it."

"Come in Jamaica"

Needless to say - if you are in marketing and want to pick
up an idea or two on creating more effective
advertisements... watch this movie.

The truth behind it is real - people want honesty - and will
buy when it is given to them.

My highest recommendation.  Pick up a copy and watch it soon
- your bank account will thank you.

Troy

Comments

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