Do you use Yellow Page advertising?

Effectively? Some of the most boring advertising can be found in the Yellow Pages! And yet, 40% of your clients buy based on the research they do in the Yellow Pages - 40%! Online yellow pages and offline print directories - it makes no difference. Flip through your section of the Yellow pages - notice that they all look the same? What possibly gives them a reason to call you over the other 15 companies advertising the same products or services in the exact same style of advertising? If you are placing Yellow Page Ads this year - give some serious thought on headlines you can use (remember - 80 - 90% of your success is in the headline), make it look like an advertorial, and give them an incentive to pick up that phone and call YOU, not the guy in the ad next to you. Notice that "advertorial" was mentioned? The reason - if you use news-style advertising you will get up to 500% better response. This is proven and documented throughout the years. Make your advertising look like some interesting news, or an article - do not make it look like advertising (that is what your competitors are doing). If it looks like advertising - most people won't read it. Think about it - do you read the articles, or the ads, in the newspapers and magazines you buy? Make it look like an advertorial and see your response go through the roof.