(1) Test this out – write the letter ad as if it is coming from
your spouse to them. Pretend that you didn’t know about it
and your spouse did this behind your back. Sign it in their
name. Explain why it is from them – what they are doing –
why they are doing it that way.
(2) When you have written your letter or ad – put it aside
for a day or two. Then come back to it and read it again.
Still strong? Many times this break will show you areas that
you totally missed the previous times you read it. Another
hint – read it backwards – starting from the end... one
sentence at a time.
(3) Always test your new ads and letters to your existing
client base. Test a small group first – see what results you
get. Then test larger groups of your clients. If it does
not convince them – it will NOT convince people that have
never heard of you before. You can take that to the bank!
Again, it is the simple things in marketing that can have the greatest impact on your business!
Try this - and please let me know how it goes!
Troy
Comments