Look Ma, I'm on TV!

I’m a 39 year old virgin. TV virgin that is. I have gotten some coverage over the years but none of it has been sit down interview style… until today.

In 3 hours and 18 minutes I will be sitting down to be interviewed about Wild West.  No, it is not a national station – yet. But, it is a very effective station to be on for local coverage and exposure to the professional marketplace.  Shaw Channel 10 is a 24x7 news channel for local stories of interest.  Some of them are flakes (some guy was on last night talking some woowoo stuff that had even the very open minded interviewer shaking her head in a complete state of confusion and disbelief).
 

So I am a little nervous about it, but not more than anything else that I jump into for the first time.  Being nervous like this is actually a very good thing – it keeps me on edge and keeps my excitement level high.  Rather than a lackadaisical approach – I would rather have fun, be excited, have something fun to share with people.
 

I hired a PR firm this year to help me get on gigs like this one – so far so good. 
 

There are also 2 other big announcements that are soon to come from what the PR firm has helped me achieve… I can’t wait to tell you!  Just not yet.
 

With the promotions of a live event – it takes a lot of work and multiple different approaches.  I have had a few people come to me lately with events being planned out. 

THE common thread is their lack of knowledge about marketing an event.
 

“I have my first live event in 4 weeks – and I want 750 people there. I have no database either. Can you help me?”
 

I have dashed the dreams of a couple people with my response to this lately. But I refuse to get involved in anything remotely like this – destined for mediocre results at best.
 

Seminar marketing is a very intensive marketing program. It involves multiple steps (50-100 steps to fill many events).  It is costly (most of these people have zero marketing budget). And it takes time (6 months is a good timeline to work with).
 

For Wild West I have done:

- press releases

- ezine articles (many of them, as you know)

- storylines of the speakers

- print newsletters

    - faxes to own database

    - faxes to generic list (broadcast fax is legal in Canada)

- direct mail

- dimensional mail

- postcards

- free speeches

- paid speeches

- teleseminars

- podcasts

- cds

- dvds

- paid newsletters

- joint ventures

-  affiliates

-  Newspaper marketing

- Lead generation marketing

- Pay per click

- Social media

- Videos

- Audios

- Prayer

- Blood, sweat and tears

- Dressing my kids up in Wild West shirts and taking them out in public (yes, true, and yes they really do enjoy it!)

- Contests

 

There are probably many more that I have not listed here. 
 

But the point is – be it a seminar, a product launch, or just a need to increase your cash flow – make sure you allow ample time, ample marketing budget, and ample amounts of media you will be using to get the message across.   

I just had a signup from a guy that was at last years event. He has heard of this for the past 12 months. He could have gotten in for half the present price. Yet, it took 45 different mentions of it before he FINALLY decided to proceed (thanks Scott, I look forward to seeing you again).  That’s from someone who saw the immense value provided last year – imagine what it will take from someone who doesn’t even know you!!

Plan forward – and bust your butt!

I am off to the interview – it will be posted as soon as possible.

Troy

 

PS: If you are in the

Calgary

area – watch for me on Shaw today.  No matter where you are, you seriously need to be there http://www.wildwestwealth.com – not only do I guarantee it will put $50,000 worth of new business into your bank (assuming you implement what you learn) – but I will also HELP YOU IMPLEMENT...

For 3 months after the event you will be guided through an implementation program that covers one area we discussed at the summit, then shown exactly how to implement it into your own business immediately.   

For this price, you will NOT find a better value anywhere.

Real entrepreneurs see and capitalize on opportunities when they present themselves. Right now, Canadian businesses have an incredible opportunity to turn the

US

situation into a fabulous business building exercise.

Honestly, if you are not licking your chops right now at what is happening south of the border, you are missing out on what could be the greatest financial opportunity for Canadian based businesses.

Downtimes like this bring out 2 types of business owners;

(1) those who shelter up and prepare for the worst (the ones who barely survive if at all, through a time like this: and

(2) those who understand that in every negative event there is highly profitable opportunity for forward thinking entrepreneurs.

If you are the type who sees opportunity in times like this, what is happening south of the border is like Christmas to Canadians. If you do sell stateside, you will feel the pinch from US based businesses, but you also have the perfect opportunity to increase your sales using unusual techniques you may not have ever heard of.

Diverting your sales and marketing efforts towards new markets, towards your existing database, towards your past clients can easily give you a substantial boost to your revenues.

Take Alan Glasser of

Langley

,

BC

. Using a simple customer loyalty program, he has not only saved his pharmacy from being just like all the others, he has tripled his revenues and built rock-solid relationships with his clients. Hard to debate the numbers: for every $1 he invests in his customer loyalty program, he gets back $138 (on average) in revenues. That number has gone as high as $172 return for every $1 in – and the average purchase volume by his clients has more than double in the past year. All with a simple 1-2-3 automated marketing system he learned about and implemented. 

If you want to discover new strategies to weather the upcoming storm in the

US

economy, this coming June is the perfect opportunity for you.

Designed for entrepreneurs, small business owners, and marketing professionals, the Wild West Marketing and Wealth Summit is hosting 14 of the worlds greatest small business success stories in a 3 day immersion event. 

You will learn everything from dealing with overwhelm, outsourcing secrets, marketing and advertising methods for online and offline success, membership programs and continuity campaigns. Also to be covered: marketing to women (the fastest growing market in existence), using direct marketing in your email campaigns and on your websites, along with some incredible success stories from many Canadian entrepreneurs (including Ed McNally of Big Rock Beer, Paul Vickers of Penny Lane Entertainment and Cowboys, and Les Hewitt of The Power of Focus and Chicken Soup for The Soul). A stellar line up for serious entrepreneurs.

According to Troy White, the organizer of the Wild West Marketing and Wealth Summit, “What I am about to share with you has been burning inside me for 4 or 5 years now. Right now, it comes to fruition. “From the $38 Million Dollar Beer Baron – to the secretive trainers that taught most of the big name speakers and "gurus" out there today … this is your chance to see a once-in-a-lifetime line up of millionaire makers. I promise you this… the Wild West Wealth Summit will be an experience unlike anything you’ve had yet – and will give you the tools you need to take your business to the next level.”

“Not only that, I have compiled a line up of 14 different world class experts on small business growth... asked them to deliver the real goods and how-to information... and given them the mandate to each cover one different area of small business mastery.

Not an easy task - but they have all agreed to give it their all"

Entrepreneurs and professionals can see the entire lineup at www.WildWestWealth.com or by calling 403.259.4566 (toll free 877.259.4566). Also, take note that White is offering an “early-bird discount” for those that register early. Considering the quality of the speakers, the amount of time you get to spend with them and the quality networking opportunities available here, this is a real no-brainer for serious business leaders who want to build their business faster and more profitably in these turbulent times.

I want to thank you if you were one of the people who filled out the survey I sent earlier (it was an anonymous survey so I have no idea exactly who it was that filled it out). 

If you did, you would have received the free books after the survey completed (it should have automatically directed you to the page with the books)

If you didn't fill out the survey - and want to get your hands on these books, visit

http://www.surveymonkey.com/s.aspx?sm=Df9h9tGJdN95LMvkVwWk9A_3d_3d
(note: many people said in the open ended answers that the survey itself helped them see some things they could do differently or change for immediate benefit)

Anyhow, many are probably curious what some of the results are (some I will share - some are more private which I will keep
confidential)

*  It appears I have attracted quite an assortment of industries!  I counted 60+ different ones - all in need of help growing their businesses. 

Now, I would be the first to say that I need to focus more and help a more tightly defined niche - as should you.  My bad.

* When asked "How do you learn best?" - 72.1% said they prefer to learn on their own through books, cds and dvds

* 76% of you have businesses with revenues of $250,000 or less - 15% are over $1 million in revenue (4.6% over $10 million)

* 57.5% are going to invest in "business marketing seminars or workshops" over the next 12 months, and 43.6% of you are going to invest in "self-improvement/mindset courses and seminars"

* 83.4% of you said my information is above average - a number I need to improve on - it should be much higher in my opinion - I will work hard at delivering you better quality content that you can immediately put to use in your business.

* Preferred learning methods: 22.8% prefer print materials and 21.1% prefer ebooks (showing ebooks are still quite a strong
draw)

* 80.4% of you said this is #1 priority: "Implementation programs where you learn what is working and how to apply it" - now THAT is a very important number to both me and you.  I will address this below.

* average age of 43 yrs old

IMPORTANT POINT #1: If you haven't done a survey like this to your list - why not? Survey Monkey is invaluable - and next to free (there is a free version - I used the upgraded one). 

There is no better (and faster) way to get to know your customers - invaluable advice you will gain to help you build stronger relationships, launch new (and more targeted) products and services.

Some of the information you get, you may not want to hear - but that advice is as valuable, even more, than the others.
Negative feedback can be very powerful and useful when it comes to reinventing your business and your targeting. 

IMPORTANT POINT #2: You are NOT ALONE.  I am not going to share all the open ended comments here - there are pages and pages of them. 

But, I can say this... a very significant percentage of you have similar challenges, similar dreams and aspirations, and are looking for systematized implementation programs to help you go to the next level in your business and life.

IMPORTANT POINT #3: See important point #1

IMPORTANT POINT #4: I have listened!

You have given me some incredibly valuable information here - and I promise to reciprocate.  Some things I will be doing for you will take time, others I can address right here and now.

FIRST: You know about The Wild West Marketing and Wealth Summit I am hosting in Calgary this June.  This is the first area I have taken your advice and modified what you will be receiving with the event

CHANGE #1: Probably the biggest issue for most of you...  FOCUS and IMPLEMENTATION. 

So, I have gone out and hired the best trainer in the world to
come to Wild West.   

Les Hewitt, the best selling author/co-author of The Power of Focus, The Power of Focus For Women, The Power of Faithful
Focus, and The   Power of Focus For College Students. 

Les will be dedicating the ENTIRE AFTERNOON on the first full day of The Wild West event on Focus.  This will be an interactive workshop where he shows you exactly how to learn how to focus on what is needed to be done, how to get it done faster, how to avoid those ADD tendencies, and how to accomplish more in a typical afternoon than you used to in the entire week.

If you have read the book, The Power of Focus, you know who I am referring to, and why this is so important to you attaining your goals by the end of this year (you have exactly 6 months of the year left after the Wild West Marketing and Wealth Summit ends... just enough time to make it all happen and reach those numbers you set for yourself back in January). 

It is possible - but you cannot let yourself to continually be distracted by all the unnecessary "gimmicks" the gurus throw out there every week - you know the ones, "this is it! Just this one will make you 14 bazillion overnight without doing a darned thing.  All for 48 payments of $995 a month." 

Ya - you see them daily - they are enticing - but they ARE NOT necessary to be successful.

Ed McNally, the CEO of Big Rock Brewery is sharing his strategies of going from zero to $38 million a year - and he did NOT rely on silly "shiny object strategies like this (oh look...
another product launch - better buy that one. Oh look - another one - don't want to miss out on this once in a lifetime opportunity. And so on)

*** Real businesses do not rely on magic gimmicks like this - they rely on sound business practices!

CHANGE #2: More business.  Finding ways to attract more quality clients is key to all of us.  So, during the event you will have multiple chances to meet with hundreds of other like-minded entrepreneurs. 

And we have arranged a speed networking evening combined with round table discussions with the experts.  Got a question on web copy? Maybe lead generation? 
Maybe you want to uncover the secrets to closing more of your proposals?  Before the speed networking happens, you will be able to sit at the tables with the various on-site experts.

Ask them ANYTHING you want about growing your business. Listen in as they give invaluable advice to others - and then show you how to take an idea from one industry and make it fit your own

****(NOTE: I spoke with Paul Vickers, one of our keynote speakers, and he has completely modified his talk to help you here.  Paul runs the **million dollar a day** country and western bar, Cowboys, and is going to show you how he used the SAME marketing techniques he uses to build Cowboys into an international sensation (Prince Harry had a blast at Cowboys!
Just look at the past tabloids for proof)... and made the exact same marketing strategies fit a completely unrelated business - environment flood control.  Paul has grown one of his other companies, US Flood Control, into a world-wide brand and incredible success story (recently featured on the Discovery Channel for his work during Hurricane Katrina). 

**** This is key**** --- the ability to take an idea from a completely unrelated industry and make it fit your own - one of the secret strategies for massive success and growth.  Paul is going to show you how he did it, and how you can too (this could be the biggest ah hah moment you have ever had in marketing - it was for me when I first "got it".

CHANGE #3: On-going coaching and assistance to make sure you are implementing what you learn.  AFTER the Wild West Marketing and Wealth Summit concludes, I am going to hold your feet to the fire. 

Starting 2 weeks after the event we will all get together on a series of 8 teleseminars (every 2 weeks), to go through implementation ideas of the different strategies you learn. 

These will be focused on your specific business, what you can do and how you need to do it for maximum results. 

CHANGE #4:  On-going community and reinforcement of the tools you learn, and the people you meet. 

There will be a private membership program created just for attendees of Wild West Marketing and Wealth 2008.  There will be forums to share your best techniques that are working, networking groups, joint venture forums, swipe files to find advertisements that can work for your business, and a solid group of like-minded people who can easily help you get your business where you want it to be by the end of the year. 

You will gain 4 months access to the membership site, if you want to continue at that time you will receive an exclusive deal only for past attendees.

To wrap this up - there are other announcements coming about The Wild West Marketing and Wealth Summit - and they just add further to the incredible value you are getting.  Sign up now before the early bird price goes up.

Again, it is happening June 19th through the 22nd - and is guaranteed to make you at LEAST $50,000 (see the Gold Nugget Guarantee at http://www.wildwestwealth.com)

Sign up right now (guests are 50% off and you can pay in 3 equal payments - yes, you pay for some of the event even AFTER it is over... how much more fair can I be?)

The signup page is at http://wildwestwealth.com/orderform.htm or the full details are at http://www.wildwestwealth.com

I really do hope to see you there - and I really look forward to helping you grow your business as fast as you can handle!

Troy "Saddlestrap" White
(watch for my video next week from the Million Dollar A Year Cowboys Bar!)

PS:  If you still aren't sure... Listen to what last years attendees said:

"This seminar was worth 10X what we paid - way to go Troy."
Sundi Hoffman -

"WOW!  The most valuable business information ever presented in one room I have ever had the privilege to be a part of.  Will mean 100's of thousands of dollars to my business!  Experience has been priceless. Thank you so much for everything you have done to bring this all together."
-    Cheryl Hurlburt

"Really talked to what I needed to learn and took some dread out of future events.  Great information! Thank you for allowing us to be a part of this wonderful event.  It was fantastic!  We are already so busy putting forth ideas that we got from the summit.
I'm very excited.  I look forward to working with you in the future."
- Jodie Gateman

"At last, a summit you can attend that teaches you how to become wealthy. You will be as amazed as I was, with all the information you will take away with you. I am putting this new knowledge into action right away. I will be sending my two sons to the next summit Troy White has. Troy stepped out of the box with a WINNER in my books."
- Tamra Baxter -

"Great Summit!  Well work the drive from Arizona.  Thanks so much for everything."
- Kathleen Moser -

"Great Value.  Little hesitation to attend, price fit and presentations where fantastic and unmatched!"
-    Nathan Lee -

"I loved all the content.  It was extremely valuable to me.  I am absorbing as much as I can and am overflowing with valuable information."
- Kathy Steffan -

"The quality of the speakers were excellent.  It was the best money I ever spent on a seminar"
- Carol Coutts -

"The speakers were fantastic.  I thoroughly enjoyed the entrepreneurial spirit of the leaders to inspire into action and implement what was presented.
Over the Top!"
- Scott Bonnar-

"Extremely valuable information presented in an entertaining way.  Thank you Troy for bringing this seminar to Calgary."
- Brian Rolheiser-

"Do this Again!"
- Robyn Yanick-

"3 days, solid, packed with information and great speakers!  It was great.  Well worth it.  Troy, you did fantastic.  By far the best seminar I've been to.  Thank you." - Denise Williams -

"I feel truly blessed to have had the opportunity to participate in this workshop.  Such great information and dynamic facilitators -  at an amazingly affordable price.  It would be impossible not to grow my business.  Now - I am armed with a great action plan for growth."
- Faith Wood -

"All the speakers were extremely approachable.  I've never felt that in a seminar before.  I enjoyed the size of the group and the extra little touches."
- Dafne Conales-

"Troy can be relied on to provide invaluable information and rare expertise.  To find some many great speakers with similar credentials in one place was a treat and an education."
-Wendy Zak -

"It is so wonderful to have Troy's caliber of experience right at my fingertips."
- Nancy Beaton-

"I wasn't expecting much - but was blown away!  I really look forward to the next Wild West Wealth Summit!  This was an absolutely AMAZING 3 days!"
- Michael Roach-

"Excellent workshop.  Exceptional value!  Thank you!!"
- John L. Friesen-

"Troy, I 100% feel I got "over delivery" compared to my expectations coming in.  Job Well Done!! Thanks!"
- Brent Schulte -

"An amazing opportunity to grow my skills for my business AND for the businesses of my clients.  These techniques will be of massive value to those that I work with - worth infinitely more than I paid."
- Shayne Lawrence -

"Thank you for a wonderful learning and growth opportunity - personally & professionally.  I attended another seminar with real potentials - master of influence of similar content - but the Wild West Wealth Summit was equally valuable and a much better price!  Thank you!"
- S. Kardash -

"Great event, diverse speakers & the event attracts serious attendees.  Overall excellent.  Really opened my eyes."
-Raymund Chua -

It seemed like something simple to ask…

“how can I measure my actual present day Success IQ? A way to know exactly where I am at in life today, where my greatest strengths are, and (most importantly) how I can capitalize on my Success IQ to create a better, more balanced lifestyle in less time?”

But, you know as well as I do, simple things are usually the toughest. So I sought out the answer and resources. 

* After pouring through hundreds of self improvement books…

* After investing thousands of dollars in live seminars…

* After hiring professional coaches and mentors…

* After taking part in mastermind groups…

* and after listening to hundreds of hours of audio and dvd programs…

I still could not actually measure my Success IQ.

Of course, there are lots of tools out there to measure your everyday intelligence and IQ… but that does NOT reflect successful traits.

Until now… 

Find out what your Success IQ is right now, plus get a 2 page analysis on what it means and what your greatest opportunity for achieving the level of success that you want.

Test your Success IQ out now – http://successiqquiz.com

And let us know how you do.

 

Can Being an Out of Work Musician Really Make You a Millionaire?

Ahhh the sweet smell of success. One day you’re an out of work musician and the next you’re one of the best selling artists in North America, you own your own gallery and your sales are pushing the million dollar mark.

Not so fast.

If only our routes to success could be that easy. But as Owen Garratt will tell you, his road to success took a few turns he would have rather avoided.

Imagine this…you spend a few months selling art to companies door-to-door where you incidentally become the #1 sales rep out of 200 nationwide, you get tired of working for "the man" and decide to strike out on your own as a full time artist yourself, even though you're pretty much color blind. You spend 8 years selling your work door to door, ultimately becoming one of the top three best selling artists in

North America

. THEN, you and your wife open up a Custom Framing Gallery where you quickly become Canadian Framing Champions and International People's Choice Winner and the Number One Highest Volume Retail Framer in the country - in a community of less than 25,000 people!

Sounds like a pretty good run right?

Now imagine a terrible personal tragedy hits out of nowhere and not only are you emotionally and physically devastated as a result, but everything you have worked for goes out the window.

That’s right.

Business completely dries up, you can’t pay the bills, you’re about to lose your house and worse, you don’t even care anymore.

How do you bounce back from that?

Well, as the story goes it was the unconditional laugh of a 16 month old little boy, the realization that the ship was in fact still sailing, and a tangible sign from the Universe that turned it all around.

 
And it’s a good thing because with someone this talented, it would have been a shame to miss it.

Owen Garratt has the kind of umph and resilience you need to be a successful entrepreneur. I’ve known him for a year and a half and am always impressed with what he does to ensure his success.

And, I’m not the only one. He is one of the top 4 finalists in the Glazer Kennedy Insider Circle Marketer of the Year contest. He’ll be competing for the big prize next week in

Nashville

so stay tuned.

But, if you really want to find out how he went from being an out of work musician to a sought after artist and millionaire, you’ll have to check him out at the 2008 Wild West Wealth Summit this June in Calgary.

He’ll be one of the 14 maverick marketers that I’ve invited to share with you how to go from good to outrageously successful in record time.

Learn more about Owen and the other speakers that you’ll get access to at the 2008 Wild West Wealth Summit. 

 

To your success!

P.S. How often in your life will a TEAM of bona fide millionaire-makers… ones who actually walk the talk… offer to coach you to success and share the intimate details of how they got where they are?

Opportunities like this one can dramatically increase your income, give you more time off… and give you the lifestyle that you have previously only dreamed of! It’s your choice… continue on as if nothing needs changing in your life, or make that one decision that changes it all.

Ode by Rosser Reeves:

 

"I see you've spent quite a big wad of dough

to tell me the things you thought I should know:

How your plant is so big, so fine and so strong,

and how your founder had whiskers ever so long.

 

"So he started this business in old '92. How

tremendously interesting that must seem to you.

He built up the thing with the blood of his life

(I'll run home like mad, tell that to my wife!)

 

"Your machinery is modern and oh so complete.

Your reps, they are flawless; your workers so neat.

And your motto is 'Quality' with a capital 'Q'

No wonder I'm tiring of your schtick and you.

 

"Tell me quick and please tell me true

(or else, my dear love, to hell with you).

Tell me less how this product once came to be,

And more about what this damn thing DOES for me!

 

"Will it save me more money or time or work,

or hike up my pay with a most welcome jerk?

What drudgery, worry, or loss will it cut?

Can it yank me personally out of a rut?

 

"Perhaps it can make my appearance so swell

that my telephone ringing will wear out the bell;

and thus it might win me a lot of new friends

(One never knows where such a thing ends!)

 

"I wonder how much it could do for my health?

Could it show me a way to acquire some wealth?

Better things for myself, for the kids and the wife?

Or how to quit work somewhat early in life?

 

"Yes, tell me quick and please tell me true

(or else, my dear love, to hell with you).

Tell me less how this product once came to be,

 

And more about what this damn thing DOES for me!"

 

I wanted to let you know about an upcoming unique conference I'm a part of for SMALL BUSINESS OWNERS and PROFESSIONALS that mighthelp you personally or someone you know.   

Sometimes it seems we get so busy working IN our business that it's not always easy to find the time we need to work ON our business. Important tasks, like marketing can endlessly stay on the to-do list while we continue to put out morepressing fires in our day-to-day quest to keep our heads above water. 

Maybe marketing isn't a priority for you right now and this is GOOD NEWS as it's obviously a sign that business is going well - Congratulations! 

If this is the case, perhaps you can forward this on to a fellow small business owner or professional that might be experiencing yet another year like the last.

Of course, it's also possible that marketing might be a priority for you right now and that you feel it's time to formalize many of those ideas in your head and turn theminto reality in the very near future.   

If this is the case, make sure to take advantage of the unique approach of the Marketing EXCEL-erator Program while the early bird offer is still in effect. 

We are holding an information session this week to outline the program and answer questions.

Details are at http://www.marketingexcelerator.com/

I  am very honoured to be a part of such a high calibre event that wil be providing quality marketing support to small businesses.   There are also other  amazing experts at this conference,and I know you would never be able to get this type of quality assistance for anywhere near this amount. 

If you are serious about taking your business to the next level, this is a great investment.

http://www.marketingexcelerator.com/

Have a look and pass it on to anyone you think might benefit as it will probably sell out quickly and it's not being promoted anywhere until AFTER the reduced pricing this week.

Also:  if you add in this SPECIAL CODE:  METS08WW   you get a free DUCT TAPE MARKETING book ($20) and a FREE month in June for follow up in the SILVER Masters Program ($197).

Hope this helps you or someone you know.

http://www.marketingexcelerator.com/

It's true.

Wild Bill Peyto was a legendary mountain man and trouble maker from way back. 

The story says at one time he so loved 'stirring it up'  that he let loose a mad, hungry bobcat in a bar FULL of drunk people - just to see how fast people would move. 

He thought it was hilarious - the others - didn't see the humor in the prank.

>> So what does this have to do with you,Troy?

Wild Bill Peyto is from my neck of the woods. He used to live and work not far from my office. If he was still alive, he would be proud of what I am about to do...

****************************
Stirring Things Up A Little
****************************

Over the past 6 years I have invested a substantial amount in my education. I have learned from the best in the marketing world - and have been fortunate to work with many of them one-on-one.

Through that education, I have been able to create millions of dollars in revenues for my clients.  We have launched products and services with tens of thousands of people buying them immediately upon launch.

We have created systems that continue to create revenues years later, untouched from the initial development.

We have shared these techniques I have mastered and developed with thousands of people across the planet.

****************************************
***  But there is still a problem I see out there... ***
****************************************

The problem for most people is access to these people - and then the price tag associated with being trained by them.

Many people won't invest the time and money that I do in their business growth and continuing education.

Many entrepreneurs are at a loss as to how they can get direct access from those who create empires for a living.

For example...

**********************************************
Meet Ed McNally - The Beer Baron who took over the world dominated by the big boys.
**********************************************

Ed went from representing a group of Alberta barley growers in a law suit to being the owner of a publicly traded $38,000,000 brewing company...

His company motto

"To create a masterpiece no compromise may be tolerated." 

Ed wants to share with you his secrets of massive success.

**********************************************
Ed also runs the Eddie Awards...

...an annual event where anyone can put together a commercial to help them sell their micro-beers.
**********************************************

And it has been a MASSIVE success!

> People plan for a year in advance.
> People get dressed up to play the part.
> And people bring to the table some incredible commercials that Big Rock Beer continues to run year after year.

If you want to learn how to take your startup or existing business to an international level, get people clamoring over themselves on how to do your marketing work for you for free, and create a world-wide brand that brings in tens of millions of dollars every year...

Join Ed McNally and I at the The Wild West Marketing and Wealth Summit in 2008

I have put together an exceptional, all-new line-up of millionaire entrepreneurs, coaches, and small business growth specialists.

Based on some of the feedback last year, this is one you do not want to miss.

**********************************************
"WOW!  The most valuable business information ever presented in one room I have ever had the privilege to be a part of. 

Will mean 100's of thousands of dollars to my business! 

Experience has been priceless.  Thank you so much for everything you have done to bring this all together."

- Cheryl Hurlburt
**********************************************

Have a look for yourself...

The Wild West Marketing and Wealth Summit for Small Business Owners and Entrepreneurs

Note the quality of the speakers - note the solid content we are going to share with you - and note the EXCEPTIONAL value you get with The Wild West Marketing and Wealth Summit...

http://www.WildWestWealth.com

I look forward to seeing you there!

Troy 'Saddlestrap' White

PS: We have speakers coming in from all over the globe, and are covering strategies and techniques you will not find elsewhere, ideas than can help you double your business. 

Troy, imagine what just one or two ideas from Ed alone can do for your business!

How much could just one of his ideas and techniques make you this year?

PPS:  I mentioned that Ed McNally hosts the Eddie Awards... well I am hosting the Wild West Marketing Awards this year.  Sign up for the event, submit to us your best marketing strategies that have worked for you in your business.  We will choose the top 5 or 6 success stories - and you will then present your success to those in attendance...

...they will choose the winner of the 2008 Marketing Award

The winner will receive priceless publicity, thousands of dollars in prizes, and an incredible opportunity to claim the 2008 Trophy. Details on this are available when you sign up.

Last, if you are a film buff - and are interested in creating some advertising and videos for the Wild West Marketing and Wealth Summit - please let me know.  I have a great offer for you.

http://www.WildWestWealth.com

As you may know through my newsletter, 2 areas of significant fascination of mine are both membership or continuity programs, and marketing to high net worth individuals. 

Why is this so interesting to me? 

Well, having a membership type of program ensures you have a steady stream of revenues every month, you have a devoted group of clients, and you get the chance to build a really tight bond with those in your program (much stronger ties than one-off type sales).  

With high net worth individuals, it is a given that you can put together higher end bundles of products and services, you can add much more value in what you are selling, and you can really sell the experience – over the cheapest price. Plus, you can charge 3, 10, even 100 times more than your competitors!

Like Brendan does, who I just interviewed for an hour on the phone. 

Brendan runs a very traditional style business – selling a certain type of food.  This is the type of food you can buy in almost any city, usually at multiple locations throughout the city.  

The difference between Brendan and every other competitor of his? 

HE CHARGES 12,000% MORE THAN THEY DO. 

 

And they gladly pay him for the experience he provides. In fact, in just over 3 months, he has sold over $600,000 worth of this to his clients.  He is WELL on track to do over $1.5 Million in his first year with this unique business model.

Plus, get this, his clients are now asking him what else he can sell them – at exhorbitantly high price points!  More, more, more… the calling card of his clients. He has been seen in USA Today and on MSNBC. Every time he opens his doors in the morning, there are clients begging to be a part of his program.

To top it off, he is only 25 years old!

Now, the full interview, and analysis of his business, is included with the February edition of Creative Marketing Tips, my paid monthly marketing newsletter.  Every single month you get deep insights into businesses like Brendans than make a fortune with unique marketing systems, unusual membership programs, and extremely effective advertising and sales generation systems.
 

I will give you a few golden nuggets Brendan shared with me:
 

1)    Find the right target market (usually a very small niche within the big group you normally sell to) and they will hand you lots of money if you give them the right experience

 

2)     Tell your story!  I am not going to give away what company Brendan runs (I am willing to bet you have NEVER heard of it or seen it before) – but they way they tell stories to their clients is INGENIOUS!  In fact, I am borrowing his idea for a number of client projects - - including my own.  

 

3)      Aim real hard for that sweet spot when all your family, friends, and especially competitors think you are NUTS! Price yourself so outrageously that everyone thinks you are a fool (except for those you want to buy)

 

4)      Make your customers lives MUCH easier. Find ways, and charge accordingly, to sell (and ship) to anyone, anywhere, at any time. Brendan’s unique way of selling and delivering his goods has people from every corner of the glove putting down $2,995 deposits every time one of their friends briefly mentions what Brendan does.

 

5) Last, create such an unusual and fun experience that your customers want to have their friends over for a party, just to look at and enjoy what you sold them.  Talk about some serious referral marketing! Every time Brendan ships to a client – they tell ALL their friends – and their friends are on the phone the next day, anxious to hand over the order for $2,995.

 

If you want the whole story – and my breakdown of how this will apply to you – sign up for the Creative Marketing Tips program.  The details are here: http://www.creativemarketingtips.com

Seriously, this one single interview with

Brandon

will more than pay for your first year!

Anyone who doesn’t implement at least one of the ideas Brendan shares is absolutely loopy (many of them are simple for you to immediately put to use).

Sign up for a 2 month trial – you get Brendan’s story – plus a whole bunch of bonuses, examples of what is working, how to guides, and videos. 

You can get all the information and get signed up here: Creative Marketing Tips

The February edition will be mailed out next week – sign up before you miss out on this interview! 

I guarantee this one is solid gold – one you have probably never seen or heard of before.

Don’t delay – it gets mailed next week.
http://www.creativemarketingtips.com

To your success,

Troy

Happy Friday!   

The end of January is almost here, have you fulfilled any of your resolutions? 

This year, I have an aggressive goal for my business growth - and it was not going to happen if I didn't make some changes, quickly.

Many of my clients have been asking me for quite some time now that they wanted a full service approach to helping with their marketing. 

    [One of them came to me from a lead generation advertisement I run consistently, and un-changed now, for almost 2 years. 

    That single little advertisement generates me ~50 quality leads every time it runs... and the leads that come to me from that paper are, BY FAR, my best converting leads anywhere. 

    If you have not picked up a copy of my Small Display Ads course yet, please grab a copy before the price goes up.  Visit http://www.smalldisplayads.com right now - the value in this material is HUGE (2 weeks into the year, the leads from the ads in the report have generated me $18,500 in immediate income and ~$165,000 in recurring revenues that are committed for the remainder of the year.

    So, if you have to ask, do these kind of lead generating ads work? HELL YA!  The type of marketing in this material works for EVERY business in ANY industry - guaranteed.  www.smalldisplayads.com]

Back to resolutions and getting things done...

After serious consideration, this one client became my first full-service direct response agency client )not just copywriting, not just help with product launches, not just help with email and online campaigns - but EVERYTHING to do with their marketing. 

That's what they wanted - that's what we are giving them.

My point: once I decided to completely change my business model at the beginning of the year, I got busy and went to work.  Having now inked deals with 3 full service clients, and having negotiated the next wave of new clients with 4 more, I have instantly created a new business venture and on-going business model.

When you set a goal for your business and your life... you need to take massive action to make it happen right now - before time and "busy-ness" gets in the way.

As mentioned above, the Small Business Marketing and Promotional Calendar has been a hot seller for entrepreneurs who are serious about growing their business faster and more profitably. 

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It also landed me some exceptional press in Canada's largest Business Newspaper (http://www.nationalpost.com/todays_paper/story.html?id=251865).
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Why is this important to you?

Because the idea for the calendar (in this style) came about early December, was launched 7 days later at my Wild West Wealth Christmas party, and has gone on to be an exceptional tool for serious entrepreneurs who want to improve the marketing they do.

You must take massive action to make your dreams, goals and aspirations actually come true. 

>>>>>>    As much as I love the movie The Secret,
>>>>>>       the missing piece there is ACTION.   

Don't get me wrong, I have worked with Joe Vitale and John Assaraf directly before - and their content is bang on! 

But, I talk to a lot of people who have taken the message of The Secret and have misinterpreted what it means. 

It DOES NOT MEAN you can set your intentions and sit on the couch waiting for it to miraculously happen. 

It means you set your intentions, visualize them as true - then, the most important part, you get REAL BUSY taking action to put yourself in the right situations and in front of the right people. 

Only then will you see your intentions actually come true.  Everyone I work with see this happen, and they love the fail proof formula that waits for them when they combine the tools, take massive action and do what they need to do to make things happen.

You have a brand new year before you... make this the year you wanted last year to be.  Do what you have to do - talk to the people you need to talk to - get out there and market your business more aggressively and build that relationship with your clients.

From there it WILL happen as you want... but not without you taking the action that you need.

Last, I sooooo love this quote that Rick Spence wrote in the Financial post about my Marketing Calendar... I hope you do too...

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          Such chutzpah seems almost un-Canadian
                      -- but it's great marketing.

                                Rick Spence,
                                The National/Financial Post

What he is referring to...

http://www.SmallBusinessMarketingCalendar.com

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To your success!

Troy White

PS: a few things for you to review...

The power of having a media expert write a review: http://www.nationalpost.com/todays_paper/story.html?id=251865

The 2008 Small Business Marketing and Promotional Calendar http://www.SmallBusinessMarketingCalendar.com

Wild West Wealth 2008 early bird ticket prices are going up FAST!

Have a look at the exceptional lineup in store...
http://www.WildWestWealth2008.com